Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Ulun Akturan"'
Autor:
Mehmet Zahid Ecevit, Ulun Akturan
Publikováno v:
Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol 6, Iss 5, Pp 160-171 (2017)
Amaç: Bu çalışma, perakendeci markaların gelişimini irdelemek ve bu markaların tüketimini etkileyen faktörleri bütüncül bir bakış açısı ile ortaya koymak ve bu markaların perakendeci için yarattığı faydaları saptamak amacını
Externí odkaz:
https://doaj.org/article/2042ebb0977645c4b2ac35619c4e6ddc
Autor:
Ulun Akturan
Publikováno v:
Journal of Global Responsibility. 11:219-232
Purpose This study aims to examine how green branding strategies affect pay-premium behaviour of consumers for high- vs low-involvement green products in an emerging country. Design/methodology/approach Data were collected from 500 consumers by surve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::15ab51938b8de370e38a17222b77e5a4
https://doi.org/10.1108/jgr-03-2019-0034
https://doi.org/10.1108/jgr-03-2019-0034
Publikováno v:
Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics ISBN: 9781799886747
Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics
Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics
The COVID-19 pandemic started as a health crisis; however, it dramatically generated social, economic, and behavioral changes. The transformations in business environment, shopping, and consumption behaviors are believed to be long-lasting after the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f0415d380d73b7c2959a0455f056f46
https://doi.org/10.4018/978-1-7998-8674-7.ch001
https://doi.org/10.4018/978-1-7998-8674-7.ch001
Publikováno v:
Volume: 6, Issue: 2 303-318
Journal of Research in Business
Journal of Research in Business
The purpose of the study is to explore the information management and the applications of e-retailers in relationship with the factors affecting consumers’ online trust. E-retailing is the fastest growing retailing type. Especially after COVİD-19
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3f4c28c4707bc67b05c6f5a1c980985e
https://dergipark.org.tr/tr/pub/jrb/issue/66246/903789
https://dergipark.org.tr/tr/pub/jrb/issue/66246/903789
Autor:
Ulun Akturan, Zehra Bozbay
Publikováno v:
Journal of Promotion Management. 24:737-754
Emerging markets (EMs) are increasingly becoming significant in income growth for Multinational corporations (MNCs). Therefore, what affects the consumer perceptions and behaviors toward global bra...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5bb99cf9175ba1ca20be68bcad68ee93
https://doi.org/10.1080/10496491.2017.1408522
https://doi.org/10.1080/10496491.2017.1408522
Autor:
Ulun Akturan
Purpose The purpose of this paper is to explore the relationship among greenwashing, green brand equity, brand credibility, green brand associations and purchase intention. Design/methodology/approach As an object to study, two brands were chosen: a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35dc8bd9b66eb8800b38ea1452f53b9b
https://avesis.gsu.edu.tr/publication/details/dbbec924-31b8-4f68-894c-691a6d93cd7e/oai
https://avesis.gsu.edu.tr/publication/details/dbbec924-31b8-4f68-894c-691a6d93cd7e/oai
Autor:
Ulun Akturan, Senay Oguztimur
Publikováno v:
International Journal of Tourism Research. 18:357-372
The purpose of this study is to systematically review the city branding literature, organize the subject matters and draw a map of the development and change in the city branding research domain. As a result, city branding literature is categorized u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::23328a94f1ea47a390836b207a9f355c
https://doi.org/10.1002/jtr.2054
https://doi.org/10.1002/jtr.2054
Autor:
Zehra Bozbay, Ulun Akturan
Publikováno v:
Volume:, Issue: 16 139-152
Uluslararası İktisadi ve İdari İncelemeler Dergisi
Uluslararası İktisadi ve İdari İncelemeler Dergisi
Bu calismanin amaci marka sahibi olan ve olmayan tuketicilerin marka kredibilitesi ve deger algilamalari acisindan farklilasip farklilasmadiginin tespit edilmesidir. Guclu markalar yaratma noktasinda marka kredibilitesi ve algilanan deger iki onemli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da35609d0db76e125f48a008d8538dfc
https://doi.org/10.18092/ijeas.13411
https://doi.org/10.18092/ijeas.13411
Autor:
Ulun Akturan
Publikováno v:
Journal of Planning.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cff56665bc196be06848cc1760b9cb5d
https://doi.org/10.14744/planlama.2016.76376
https://doi.org/10.14744/planlama.2016.76376
Autor:
Ulun Akturan, Nuray Tezcan
Publikováno v:
Marketing Intelligence & Planning. 30:444-459
PurposeThis study aims to investigate consumers' mobile banking adoption through an integration of the technology acceptance model (TAM) with work on perceived benefits and perceived risks.Design/methodology/approachData were collected from 435 unive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fe737094076d4a9ab2ec1a175efad845
https://doi.org/10.1108/02634501211231928
https://doi.org/10.1108/02634501211231928