Zobrazeno 1 - 2
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pro vyhledávání: '"Uiju Choi"'
Publikováno v:
International Journal of Advertising. 40:1385-1401
Location-based technology enables marketers to identify the consumers who pass by their stores and send them mobile advertisements or coupons. While location-based advertising (LBA) has garnered bo...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2a7b62c92bb71f92995ae9a18198757
https://doi.org/10.1080/02650487.2021.1982165
https://doi.org/10.1080/02650487.2021.1982165
Autor:
Uiju Choi, Boreum Choi
Publikováno v:
Cyberpsychology, Behavior, and Social Networking. 23:800-805
Mobile augmented reality (AR) has emerged as an effective interactive technology for providing visual information on products. As the importance of contextual information grows, mobile AR makes it easier for consumers to visually examine products vir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::41da29a925603f71488d8b743e449477
https://doi.org/10.1089/cyber.2020.0057
https://doi.org/10.1089/cyber.2020.0057