Zobrazeno 1 - 10 of 82 pro vyhledávání: '"U. Siems"'
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Akademický článek
Word-of-Mouth Escalation Levels
Autor: Janek Mücksch, Markus Ziemann, Florian U. Siems
Publikováno v: Hermes, Iss 64 (2024)
A huge amount of marketing literature focuses on communication among customers about products, services, or providers, which is referred to as Word-of-mouth (WoM). However, only a small part of the literature discusses in which situations and between
Externí odkaz: https://doaj.org/article/e57be20510cc4cc9bb3c874d6cc0c0ea
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4
On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management
Autor: Florian U. Siems, Marie-Sophie Schönitz
Publikováno v: Journal of Relationship Marketing. 21:226-254
The article’s focus is on the widow(er)hood effect—a phenomenon that has been found among individuals across the world and throughout decades—which refers to an increased risk of morbidity as well ...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7cc72003009a8532534f067a5a4bc214
https://doi.org/10.1080/15332667.2021.1954847
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5
The Influence of Childhood Engagement in the Context of Hospitality Service Failure Evaluation
Autor: Werner H. Kunz, Florian U. Siems, Marie-Christin Papen
Publikováno v: Journal of Hospitality & Tourism Research. 44:403-425
Marketing research shows that customer relationship management can reduce consequences of service failures. The question is how long a former customer engagement can still have an effect on a current critical incident. In extreme cases, this means wh
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::41a08833ad7edc9c0a0b4cdbc30602e4
https://doi.org/10.1177/1096348019896086
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7
Maintenance Strategies and Long-Distance Relationships: An Adaption of Theories from Interpersonal Relationship Research to Marketing
Autor: Florian U. Siems, Henrietta Leonie Pilny
Publikováno v: Journal of Relationship Marketing. 18:309-323
Following the idea of the life event cycle, relationships between organizations and customers are characterized by recurring gaps in interaction. This article provides an overview of theories on ma...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::778f906bf33fc423ced7c2f7f96b02a8
https://doi.org/10.1080/15332667.2019.1648938
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8
An Empirical Investigation into Personal Characteristics' Effect on Choosing Complaint Channels
Autor: Florian U. Siems, Janine Göttling, Marie-Christin Papen, Hannes Boepple
Publikováno v: Journal of Service Management Research. 3:195-208
For companies, complaints are a valuable customer reaction to dissatisfaction. They enable the company to respond to customer issues to prevent them from changing supplier or spreading negative word-of-mouth communication. Previous research identifie
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::841633594bdda4e69196976ac8ec4fe3
https://doi.org/10.15358/2511-8676-2019-4-195
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9
The Influence of Childhood Engagement in the Context of Hospitality Service Failure Evaluation
Autor: Florian U. Siems, Werner H. Kunz, Marie-Christin Papen
Publikováno v: SSRN Electronic Journal.
Marketing research shows that good customer relationship management can reduce the consequences of service failures. The question is how long a former customer engagement can still have an effect on a current critical incident. In extreme cases, this
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2090bce01749abca6b70b4f0522be6d0
https://doi.org/10.2139/ssrn.3806213
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10
Mobility as a Challenge in Relationship Marketing: The Application of Mediatized Interaction Rituals and Symbols for Relationship Maintenance
Autor: Katharina Hördemann, Florian U. Siems, Henrietta Leonie Pilny
Publikováno v: Mobilität-Wirtschaft-Kommunikation ISBN: 9783658323691
Relationship Marketing umfasst das Bilden, die Aufrechterhaltung sowie bei Bedarf die Auflosung von Beziehungen zwischen Unternehmen und Kunden. Mit zunehmender Mobilitat und sich ausdehnender physischer Distanz werden neue Ansatze zur Interaktion zw
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::83373dc6e355cdf3c6eb2912c07fdaa2
https://doi.org/10.1007/978-3-658-32370-7_13
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