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pro vyhledávání: '"U H Chotima"'
Autor:
U H Chotima, J M M Aji
Publikováno v:
IOP Conference Series: Earth and Environmental Science. 759:012060
Willingness to pay (WTP) has been widely used to measure the value of an item, both private and public goods, also shared resources. More recently, the WTP concept is also applied to marketing management for product development and pricing strategies