Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Tyler Milfeld"'
Autor:
Shelly Rathee, Tyler Milfeld
Publikováno v:
International Journal of Advertising. :1-29
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84b902869d260c73afdb492d873686e0
https://doi.org/10.1080/02650487.2023.2175300
https://doi.org/10.1080/02650487.2023.2175300
Publikováno v:
Journal of Advertising. :1-12
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26a1910ec8197566e10362a786b2cc78
https://doi.org/10.1080/00913367.2022.2146023
https://doi.org/10.1080/00913367.2022.2146023
Autor:
Tyler Milfeld, Eric Haley
Publikováno v:
Journal of Current Issues & Research in Advertising. 43:26-46
Marketers and advertising agencies must navigate an increasingly complex and ambiguous digital media environment. Advertising agencies have responded by adding new roles and removing barriers to in...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53110c91481c75fcb56d6063f18ee411
https://doi.org/10.1080/10641734.2021.1935364
https://doi.org/10.1080/10641734.2021.1935364
Publikováno v:
Journal of Advertising. 50:603-621
The idea that individuals can create a new beginning, known as the fresh start mindset, is deeply embedded in American culture. This mindset represents an accessible, shared construct that may be p...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::802d12aab4a8f88403bc926074c55b7b
https://doi.org/10.1080/00913367.2021.1913264
https://doi.org/10.1080/00913367.2021.1913264
Autor:
Tyler Milfeld, Daniel J. Flint
Publikováno v:
Journal of Product & Brand Management. 30:532-548
Purpose A growing number of consumers expect brands to take a stand on social issues. When Gillette launched its video with a social message in 2019, the popular press described it as divisive and controversial. This study aims to examine themes behi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd2dedf17b0d9032164e4d58747c91e4
https://doi.org/10.1108/jpbm-10-2019-2606
https://doi.org/10.1108/jpbm-10-2019-2606
Publikováno v:
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business ISBN: 9783030175221
Sustainability and Customer Experience have been extensively developed independently in many countries by many researchers. Today, a new link is emerging between the two, yet it lacks a theoretical foundation. This chapter aims to highlight connectio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a1c0ba86eb274e288eb2cda76f705220
https://doi.org/10.1007/978-3-030-17523-8_7
https://doi.org/10.1007/978-3-030-17523-8_7
