Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Tung Van Tran"'
Publikováno v:
Management Science Letters, Vol 10, Iss 6, Pp 1205-1212 (2019)
In today's competitive business environment, organizations are always seeking for valuable practices to build a strong brand and enhance purchase intention. Accordingly, this study is designed to propose and test the effect of country-of-origin image
Externí odkaz:
https://doaj.org/article/e3e2e9c99b9b4524bdc22a53ce8ba85d
Autor:
Tung Van Tran, Ngo Ngoc Nguyen Thao
Publikováno v:
Management Science Letters, Vol 10, Iss 11 (2020)
In the current market economy with fierce competition, the number of newly established businesses is increasing, but the number of businesses that are unprofitable or have low profit also accounts for a large proportion. Accordingly, one of the main
Externí odkaz:
https://doaj.org/article/132ebf08f5b64ab1a7497280948654db
Publikováno v:
The Journal of Asian Finance, Economics and Business. 6:247-258
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::690c6c73d97258daa34136400f40414a
https://doi.org/10.13106/jafeb.2019.vol6.no3.247
https://doi.org/10.13106/jafeb.2019.vol6.no3.247