THE IMPLEMENTATION OF MARKETING STRATEGY IN THE FACE OF COVID19 PANDEMIC ( case study : CV. DEFOMA )

Autor: Kodoati, Georgia Christania, Massie, James D.D, Tumewu, Ferinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 1256-1262

This research was conducted to find out what marketing strategies are applied by the food and beverage company CV. DEFOMA . The purpose of this study is to see how the implementation of CV.DEFOMA's marketing strategy, especially in the pandemic era s

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::c906d9693d03fa62784d729f0413d043
https://ejournal.unsrat.ac.id/index.php/emba/article/view/39466