Výsledky vyhledávání - "Tumewu, Ferdinand J"

The Effects of Price Discount and In- Store Display on Impulsive Buying Behavior (Case Study: Customer H&M in Jakarta)o

Autor: Tumundo, Amelia Yerikho, Kindangen, Paulus, Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 1263-1273

This research aims to test the effect of price discount and in-store display towards impulsive buying behavior using quantitative methods. It is expected that both price discount and in-store display lead to positive effect on impulsive buying behavi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::e8b5a6732bd27191f86389d79360f739
https://ejournal.unsrat.ac.id/index.php/emba/article/view/39442

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THE INFLUENCE OF EWOM AND WOM ON PURCHASE INTENTION OF SHOPEE CUSTOMER IN MANADO

Autor: Mantiri, Sophia Magdalena Bukara, Mangantar, Maryam M, Tumewu, Ferdinand J

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 1192-1200

The purpose of this research is to measure the effect of Electronic Word of Mouth (eWOM) and Word of Mouth (WOM) toward Purchase Intention of Shopee products among people that live in Manado. Manado is currently experiencing growth of e-commerce. Con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::0a9a0423631da255273f11a5f67356e7
https://ejournal.unsrat.ac.id/index.php/emba/article/view/39381

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THE INFLUENCE OF EMOTIONAL MARKETING TOWARDS BRAND LOYALTY ON BEAUTY BRAND (Case Study : The Body Shop Manado)

Autor: Tampi, Melita Injilia, Saerang, David P. E., Tumewu, Ferdinand J

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 1210-1218

The development of cosmetic industry in Indonesia currently is growing rapidly. The demand for beauty products has increase, which makes companies produce their products that offering the same benefit, quality, and price of its products. In Manado, b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::22b840742372311023e64b97e7fe1173
https://ejournal.unsrat.ac.id/index.php/emba/article/view/39405

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THE INFLUENCE OF BRAND IMAGE AND PROMOTION TOWARD BRAND LOYALTY OF INDRIVER MANADO

Autor: Lumi, Arrent R., Saerang, David P. E, Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 1172-1180

The main problem is regarding the brand loyalty that may be affected by the brand image and also promotion, in this particular case the online transportation industry which rapidly increase nowadays. Business relies heavily brand image and promotion

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::a512a11ffe2770dee37bae8ae1010114
https://ejournal.unsrat.ac.id/index.php/emba/article/view/39387

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IMPLEMENTATION OF EMPLOYEE EMPOWERMENT AT GILANG RAMADHAN STUDIO BAND MUSIC SCHOOL (KAWANGKOAN BRANCH)

Autor: Sambouw, Agnes F. O., Mangantar, Maryam, Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 220-225

The final project aims to find out the implementation of employee empowerment at Gilang Ramadhan Studio Band Music School Kawangkoan Branch. By using Khan's theory, which contains several indicators, namely Desire, Trust, Confidence, Credibility, Acc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::bae68fab942d9175978ba3c33b6cd81e
https://ejournal.unsrat.ac.id/index.php/emba/article/view/37722

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THE ROLE OF DIGITAL MARKETING AND ENTREPRENEURSHIP AWARENESS IN HELPING THE BUSINESS PERFORMANCE: IN THE CASE OF YOUNG ENTREPRENEURS IN MANADO

Autor: Rompis, Chara S. G., Pangemanan, Sifrid S., Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021); 1178-1186

Every business must need the right utilization of strategy to perform maximally and stay exist in the economy, while adapting to the development of the era. The increasing use of the internet and social media could be a good business opportunity to b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::0c3ea97cf1297e1a5f44ea1df09221ab
https://ejournal.unsrat.ac.id/index.php/emba/article/view/37232

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ANTECEDENT FINTECH CONTINUANCE INTENTION IN MANADO (CASE STUDY: GOPAY)

Autor: Mandagi, Calvin, Lapian, S L. H. V. J, Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021); 415-427

The rapid development of information technology (IT) has brought various new innovations and one of them is financial technology (Fintech). The presence of Fintech has brought a revolution in the financial industry. The rapid development of Fintech i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::bc56b0c0a4a55aad899400daca710b24
https://ejournal.unsrat.ac.id/index.php/emba/article/view/36305

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ANALYZING LOCAL MICRO BUSINESSES SURVIVAL STRATEGIES DURING CORONA VIRUS PANDEMIC IN MANADO

Autor: Pangow, Laurel F. E., Kindangen, Paulus, Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021); 88-94

The phenomenon of the Covid-19 pandemic that occurred in Indonesia not only had an impact on the health sector but also had an impact on the country's economy. Indonesia, which is dominated by micro-enterprises, needs to pay special attention to this

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::b6d37e6dc3e2f3c9618cd3445e26b1de
https://ejournal.unsrat.ac.id/index.php/emba/article/view/36139

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THE INFLUENCE OF PRODUCT ATTRIBUTES AND DIGITAL MARKETING ON FEMALE PURCHASE DECISION OF COSMETICS IN MANADO

Autor: Ariananda, Shanon Eunike, Mangantar, Maryam, Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021); 769-778

Cosmetics becomes a primary need for most women, cosmetics comprise a range of products that are used to care for and enhance the appearance of the face and body. Women not only using cosmetics to attract the attention of people but because for women

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::8ca5a9f5b066069e697e6f8b5b6ed5d4
https://ejournal.unsrat.ac.id/index.php/emba/article/view/35024

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ANALISIS PERSEDIAAN BAHAN BAKU PADA BOULEVARD D’COFFEE ACEH MANADO

Autor: Gerung, Billy Setiawan, Palandeng, Indrie D., Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)

Penelitian ini bertujuan untuk mengetahui gambaran prosedur Boulevard D’coffee Aceh Manado dalam memenuhi persediaan bahan bakunya. Fokus dalam penelitian ini mengacuh pada faktor yang mempengaruhi jumlah persediaan menurut Prawirosentono (2001:71)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::df224276e61c0b76088129e5ddb7c219
https://ejournal.unsrat.ac.id/index.php/emba/article/view/34904

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