Zobrazeno 1 - 10
of 60
pro vyhledávání: '"Tuli, Kapil R."'
Autor:
Moon, Sungkyun (AUTHOR), Tuli, Kapil R. (AUTHOR) sungkyun.moon@unibocconi.it, Mukherjee, Anirban (AUTHOR)
Publikováno v:
Journal of Marketing. May2023, Vol. 87 Issue 3, p359-382. 24p. 2 Diagrams, 5 Charts.
Autor:
Kalaignanam, Kartik (AUTHOR) kartik.kalaignanam@moore.sc.edu, Tuli, Kapil R. (AUTHOR), Kushwaha, Tarun (AUTHOR), Lee, Leonard (AUTHOR), Gal, David (AUTHOR)
Publikováno v:
Journal of Marketing. Jan2021, Vol. 85 Issue 1, p35-58. 24p. 1 Color Photograph, 5 Charts.
Publikováno v:
Journal of Marketing, 2020 Jul 01. 84(4), 23-44.
Externí odkaz:
https://www.jstor.org/stable/26973133
Autor:
Zeithaml, Valarie A., Jaworski, Bernard J., Kohli, Ajay K., Tuli, Kapil R., Ulaga, Wolfgang, Zaltman, Gerald
Publikováno v:
Journal of Marketing, 2020 Jan 01. 84(1), 32-51.
Externí odkaz:
https://www.jstor.org/stable/26973106
Publikováno v:
In International Journal of Research in Marketing September 2018 35(3):359-377
Publikováno v:
Journal of Marketing Research, 2017 Apr 01. 54(2), 239-259.
Externí odkaz:
https://www.jstor.org/stable/44876593
Publikováno v:
Journal of the Academy of Marketing Science. May2022, Vol. 50 Issue 3, p538-562. 25p.
Supplemental material, sj-pdf-1-jmx-10.1177_00222429221123013 for Does Disclosure of Advertising Spending Help Investors and Analysts? by Sungkyun Moon, Kapil R. Tuli and Anirban Mukherjee in Journal of Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5471816589882ffbd0e9057845e3fdbe
Publikováno v:
Management Science, 2015 Jun 01. 61(6), 1436-1455.
Externí odkaz:
http://www.jstor.org/stable/24551481
Publikováno v:
Journal of Marketing Research (JMR). Feb2010, Vol. 47 Issue 1, p36-50. 15p. 2 Diagrams, 5 Charts.