Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Tuğba Özbölük"'
Publikováno v:
Journal of Brand Management. 29:72-84
This paper investigates the effects of consumers’ inward negative emotions on outward negative emotions, brand loyalty, and negative WOM. We examine the effects of consumer regret on brand hate felt by consumers while choosing a mobile network oper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3a7e6c3fabb6843fd4ce52ba8128467
https://doi.org/10.1057/s41262-021-00257-3
https://doi.org/10.1057/s41262-021-00257-3
Autor:
Zerrin Karakavak, Tuğba Özbölük
Publikováno v:
Journal of Islamic Marketing.
Purpose This study aims to examine the functions of hijab fashion among hijab-wearing women and explore the role of social media and influencers in hijab fashion. Design/methodology/approach The authors conducted in-depth interviews with 29 hijab-wea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2df99eae579728cf91ed6c99304b9b9
https://doi.org/10.1108/jima-05-2021-0152
https://doi.org/10.1108/jima-05-2021-0152
Autor:
Tuğba Özbölük
Publikováno v:
Leisure Studies. 40:227-242
Luxury has always been an essential topic in consumer research. However, changing nature and fluidity of its definition makes luxury still an interesting topic for researchers. Today, a combination...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e3439c84f9484877f1f606a052906a45
https://doi.org/10.1080/02614367.2020.1831045
https://doi.org/10.1080/02614367.2020.1831045
Autor:
Nezahat Ekici, Tuğba Özbölük
Publikováno v:
International Journal of Electronic Marketing and Retailing. 14:87
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4fcaed059e4fc600fd8dc755b48bf33f
https://doi.org/10.1504/ijemr.2023.127289
https://doi.org/10.1504/ijemr.2023.127289
Autor:
Tuğba Özbölük, Peruze Cansu Akdeniz
Publikováno v:
İşletme Araştırmaları Dergisi, Vol 11, Iss 4, Pp 3104-3119 (2019)
Amaç – Bu araştırmanın amacı ürüne yönelik online tüketici yorumlarının satın alma üzerindeki etkisinin kullanıcının özelliklerine göre farklılaşıp farklılaşmadığını belirlemektir. Yöntem – Çalışmanın evrenini Tür
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e1821b26785c9a953b548717ca1cfbf4
https://www.isarder.org/2019/vol.11_issue.4_article53_full_text.pdf
https://www.isarder.org/2019/vol.11_issue.4_article53_full_text.pdf
Sahipligin Sikiciligindan Erisimin Ozgurlugune Kacis: Akiskan Tuketime Iliskin Kavramsal Bir Cerceve
Autor:
Tuğba Özbölük
Publikováno v:
Journal of Economy Culture and Society, Vol 59, Iss 1, Pp 143-162 (2019)
Bu makale akiskan modern zamanlarda tuketimde meydana gelen degisimi akiskan tuketim kavrami baglaminda incelemektedir. Makalede tuketim kavrami kati ve akiskan olmak uzere iki boyutta analiz edilmistir. Esneklik, uyumluluk ve akicilik gibi degerlerl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f7e1a59f311aa8c7fd58ee768e8fdd15
http://dergipark.org.tr/jecs/issue/46756/586223?publisher=istanbul
http://dergipark.org.tr/jecs/issue/46756/586223?publisher=istanbul
Autor:
Tuğba Özbölük
Publikováno v:
Turkish Journal of Marketing. 3:223-237
Giderek dijitalleşen dünyada işletmeler de en güncel bilgilere ulaşmak ve tüketicilerle etkileşimde bulunmak için sosyal medya kanallarını giderek daha fazla kullanmaktadır. Girişimcilik ve pazarlamanın ara kesiti olarak ortaya çıkan g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62b538eac634059974a1f29b24bc3fa5
https://doi.org/10.30685/tujom.v3i3.61
https://doi.org/10.30685/tujom.v3i3.61
Autor:
Peruze Cansu Akdeniz, Tuğba Özbölük
Publikováno v:
İşletme Araştırmaları Dergisi, Vol 11, Iss 4 (2021)
Amaç – Bu araştırmanın amacı ürüne yönelik online tüketici yorumlarının satın alma üzerindeki etkisinin kullanıcının özelliklerine göre farklılaşıp farklılaşmadığını belirlemektir. Yöntem – Çalışmanın evrenini Tür
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::cca1bbd8b4904245d9983a73c832499e
https://isarder.org/index.php/isarder/article/view/963
https://isarder.org/index.php/isarder/article/view/963
Autor:
Ramazan Kurtoğlu, Tuğba Özbölük
Publikováno v:
Business and Economics Research Journal. 9:697-713
The question whether the emoji that is considered to fill an important gap in digital communication by being used as a nonverbal communication cue, has an effect on the attitudes toward brands and word of mouth communication is the main starting poin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b93d5851148c8060b23aa44e34dade04
https://doi.org/10.20409/berj.2018.132
https://doi.org/10.20409/berj.2018.132
Autor:
Tuğba Özbölük, Yunus Dursun
Publikováno v:
Journal of Product & Brand Management. 26:375-385
Purpose This paper aims to investigate the different types of members based on their roles within an online brand community dedicated to Apple. Design/methodology/approach Design/methodology/approach Data are drawn from an 18-month netnographic study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e62ab730ec658d224086e12d86c2718a
https://doi.org/10.1108/jpbm-10-2015-1018
https://doi.org/10.1108/jpbm-10-2015-1018