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pro vyhledávání: '"Tsui-Ju Huang"'
Autor:
Tsui-ju Huang, 黃翠茹
95
The need to further understand human brands has retained much attention both in marketing practice and academic research for their great value to the organizations either as the bridge to other inanimate brands or as the target of communicati
The need to further understand human brands has retained much attention both in marketing practice and academic research for their great value to the organizations either as the bridge to other inanimate brands or as the target of communicati
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/57148669354884429688
Autor:
Stephen Chi-Tsun Huang, Tsui-Ju Huang
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 28:683-708
Purpose The purpose of this paper is to discuss four main research questions which are as follows: how does a consumer turn into a devoted fan? How does a devoted fan react to the expansion of a human brand? What kind of strategies does a devoted fan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::370522a11b94c8a032d378423aa89629
https://doi.org/10.1108/apjml-07-2015-0111
https://doi.org/10.1108/apjml-07-2015-0111
