Zobrazeno 1 - 10
of 72
pro vyhledávání: '"Tsuen-ho Hsu"'
Autor:
Tsuen-Ho Hsu, Jia-Wei Tang
Publikováno v:
Journal of Innovation & Knowledge, Vol 5, Iss 1, Pp 68-79 (2020)
Mobile apps (applications) provide services such as information dissemination, knowledge promotion, social media integration, and online shopping, all of which are platforms that enable the strengthening of communication and foster interaction betwee
Externí odkaz:
https://doaj.org/article/406965fde0684f87b7742797899207ec
Autor:
Tsuen-Ho Hsu, Ling-Zhong Lin
Publikováno v:
Mathematics, Vol 9, Iss 20, p 2565 (2021)
In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of consumer brand attachment and brand ex
Externí odkaz:
https://doaj.org/article/590097b595ea436284b691bfb2e21864
Publikováno v:
Mathematics, Vol 9, Iss 20, p 2608 (2021)
Service quality is an important factor for a successful company. The SERVQUAL model is widely used. However, it has been controversial over the past 30 years. This research aims to develop a service quality measurement model that can be supported in
Externí odkaz:
https://doaj.org/article/221fb3978d394bc39d826caf6be6a6bc
Publikováno v:
Symmetry, Vol 13, Iss 7, p 1151 (2021)
Branded apps are not only an important platform for enterprises and customers to have real-time interactions and communicate marketing messages, but also a new business model that encourages value co-creation between the two. In order to explore the
Externí odkaz:
https://doaj.org/article/2372e6661af94fe18dde37246d36bbc3
Publikováno v:
Journal of Promotion Management. 29:383-404
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c6884faae0bf0959307422472289876
https://doi.org/10.1080/10496491.2022.2143984
https://doi.org/10.1080/10496491.2022.2143984
Autor:
Tsuen-Ho Hsu1 thhsu@nkust.edu.tw, Sen-Tien Her2 dshmtea@gmail.com, Yung-Han Chang3 yhchang@g.ukn.edu.tw, Jia-Jeng Hou4 jjhou@mail.ncyu.edu.tw
Publikováno v:
International Journal of Electronic Commerce Studies. 2022, Vol. 13 Issue 1, p33-67. 35p.
Autor:
Jia-Wei Tang, Tsuen-Ho Hsu
Publikováno v:
Management Decision, 2015, Vol. 53, Issue 8, pp. 1858-1882.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MD-12-2014-0691
Publikováno v:
International Journal of Fuzzy Systems. 23:2270-2282
The more attached a customer becomes toward a specific brand, the stronger the extent of customer loyalty he or she will present. However, studies on brand attachment (BA) have been limited to the perspectives of enterprises about the manner in which
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25f147e1ae552cfff5228ea72640ee49
https://doi.org/10.1007/s40815-021-01100-2
https://doi.org/10.1007/s40815-021-01100-2
Autor:
Jia-Wei Tang, Tsuen-Ho Hsu
Publikováno v:
Journal of Innovation & Knowledge, Vol 5, Iss 1, Pp 68-79 (2020)
Mobile apps (applications) provide services such as information dissemination, knowledge promotion, social media integration, and online shopping, all of which are platforms that enable the strengthening of communication and foster interaction betwee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5149f85dfb5a71dbee549c01bfe2b4f5
https://doi.org/10.1016/j.jik.2019.01.006
https://doi.org/10.1016/j.jik.2019.01.006
Publikováno v:
Symmetry
Volume 13
Issue 7
Symmetry, Vol 13, Iss 1151, p 1151 (2021)
Volume 13
Issue 7
Symmetry, Vol 13, Iss 1151, p 1151 (2021)
Branded apps are not only an important platform for enterprises and customers to have real-time interactions and communicate marketing messages, but also a new business model that encourages value co-creation between the two. In order to explore the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9138a0831adac893bd8795f75677ee28