Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Tsirinirina Solofomiarana Rapanoël"'
MUSICAL QUALITY, PERCEIVED VALUE, EQUITY IN SATISFACTION AND BEHAVIORAL INTENTION IN A JAZZ FESTIVAL
Autor:
Tsirinirina Solofomiarana Rapanoël, Pierre Benjamin Rakotomahenina, Manovosoa Finaritra Rakotovao, Jérémy Ranjatoelina
Publikováno v:
EPRA International Journal of Multidisciplinary Research (IJMR). :358-365
This article proposes to revisit the theory of satisfaction by integrating musical quality, functional and emotional value, as well as equity and consumer behavioral intention in the same model. The study was conducted in the context of a jazz festiv
Publikováno v:
International Journal of Engineering Technologies and Management Research. 7:33-44
Globalization has caused a rapid evolution of commerce in all countries, including developing countries like Madagascar. This is reflected in the emergence of new, more accessible and faster distribution channels with the development of the Internet.