Zobrazeno 1 - 10
of 71
pro vyhledávání: '"Trust recovery"'
Publikováno v:
International Journal of Bank Marketing, 2023, Vol. 41, Issue 7, pp. 1611-1639.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-10-2022-0447
Autor:
Tahir, Zonaib
Publikováno v:
Spanish Journal of Marketing -ESIC, 2021, Vol. 25, Issue 3, pp. 409-424.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SJME-07-2021-0143
Autor:
Zonaib Tahir
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 25, Iss 3, Pp 409-424 (2021)
Purpose – This paper aims to compare the relative importance of tangible compensation across the offline and online service mediums, and assess tangible compensation as a trust recovery tactic. Methodology – This study is based on a 3 (compensati
Externí odkaz:
https://doaj.org/article/16318bffa71f4bef80910d52b2f8bb56
Akademický článek
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Autor:
Björnsson, Nina
This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monit
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-101701
Akademický článek
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Akademický článek
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Publikováno v:
Wang, Y, Zhang, M, Li, S, Mcleay, F & Gupta, S 2021, ' Corporate Responses to the Coronavirus Crisis and their Impact on Electronic-Word-of-Mouth and Trust Recovery : Evidence from Social Media ', British Journal of Management, vol. 32, no. 4, pp. 1184-1202 . https://doi.org/10.1111/1467-8551.12497
British Journal of Management
British Journal of Management
This study examines how corporate responses to service failure, caused by the coronavirus (COVID‐19) crisis, influence electronic‐word‐of‐mouth (E‐WoM) and trust recovery around lockdown, using multiple data sources. A dataset of 398 valid
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2d25077af6e3d5cbfded57d9e7b043ca
https://hdl.handle.net/1983/fe87a74d-0ffd-45ee-8476-32bdcbde6051
https://hdl.handle.net/1983/fe87a74d-0ffd-45ee-8476-32bdcbde6051
Publikováno v:
Future Internet, Vol 9, Iss 3, p 36 (2017)
The violation of trust as a result of interactions that do not proceed as expected gives rise to the question as to whether broken trust can possibly be recovered. Clearly, trust recovery is more complex than trust initialization and maintenance. Tru
Externí odkaz:
https://doaj.org/article/419f7742fe8a45608006bea561aebbaf
Autor:
Lélis Balestrin Espartel, Vitor Francisco Dalla Corte, Kenny Basso, Marcos Paulo Albarello Friedrich
Publikováno v:
Revista Brasileira de Marketing; Vol. 18, No 3 (2019): Julho/Setembro
Brazilian Journal of Marketing; Vol. 18, No 3 (2019): Julho/Setembro
ReMark-Revista Brasileira de Marketing; v. 18, n. 3 (2019): (jul./set.); 01-25
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Brazilian Journal of Marketing; Vol. 18, No 3 (2019): Julho/Setembro
ReMark-Revista Brasileira de Marketing; v. 18, n. 3 (2019): (jul./set.); 01-25
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objective : This study explores the effect of groups in client trust violation and consequent recovery. Moreover, the group polarization effect is examined as the mechanism to explain this effect. Method: Two experimental studies were used to test fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f787b7266b0d599cf30e6c7ef63c6edf
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3865
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3865