Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Truong, Ba Thanh"'
Autor:
Hoang, Viet Anh, Nguyen, Huu Cuong, Truong, Ba Thanh, Le, Phuong Uyen, Phan, Hoang Long, Thai, Thi Hong An
Publikováno v:
Review of Behavioral Finance, 2024, Vol. 16, Issue 6, pp. 973-997.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/RBF-03-2024-0058
Publikováno v:
International Journal of Economics and Business Research. 1:1
The main purpose of this study is to explore the influence of word of mouth (WOM) on brand equity in the causal relationships between its dimensions: brand awareness, brand associations, perceived quality, and brand loyalty. Sample data was collected
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::019389192fdedb430097eba3e1b7c4c5
https://doi.org/10.1504/ijebr.2021.10031983
https://doi.org/10.1504/ijebr.2021.10031983