Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Truglia, Ciara"'
Publikováno v:
Management Decision, 2004, Vol. 42, Issue 7, pp. 837-849.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/00251740410550916
Autor:
Chaker, Nawar N.1 (AUTHOR) nawarchaker1@lsu.edu, Habel, Johannes2 (AUTHOR) jhabel@bauer.uh.edu, Hewett, Kelly3 (AUTHOR) khewett@utk.edu, Zablah, Alex Ricardo4 (AUTHOR) azablah@utk.edu
Publikováno v:
Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p1-14. 14p.
Publikováno v:
Management Decision; 2004, Vol. 42 Issue 7, p837-849, 13p
This stimulating book surveys the research on the challenges and opportunities encountered when working within culturally and geographically diverse organizational settings. Expert contributors pose and address complex questions regarding cultural
