The corporate making of history: History communication of organizations as research subject

Autor: Klarissa Lueg, Trine Susanne Johansen

Publikováno v: Culture, Practice & Europeanization, Vol 7, Iss 1, Pp 146-151 (2022)

Externí odkaz: https://doaj.org/article/9f398d8d8d2845dc898bf2111a7eeb07

The activist brand and the transformational power of resistance: towards a narrative conceptual framework

Autor: Sophie Esmann Andersen, Trine Susanne Johansen

Publikováno v: Andersen, S E & Johansen, T S 2023, ' The activist brand and the transformational power of resistance: towards a narrative conceptual framework ', Journal of Brand Management .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9bee879e400300dc3ae2bf4e663ac1d6
https://pure.au.dk/portal/da/publications/the-activist-brand-and-the-transformational-power-of-resistance-towards-a-narrative-conceptual-framework(b6141a52-4040-4b07-a046-dd914bc4a232).html

Corporate citizenship: Challenging the corporate centricity in corporate marketing

Autor: Trine Susanne Johansen, Sophie Esmann Andersen

Publikováno v: Andersen, S E & Johansen, T S 2021, ' Corporate citizenship : Challenging the corporate centricity in corporate marketing ', Journal of Business Research, vol. 131, pp. 686-699 . https://doi.org/10.1016/j.jbusres.2020.12.061

This study explores how corporate citizenship challenges the notion of corporate centricity underpinning the corporate marketing discipline. Theoretically, the argument is developed with reference to the concept of corporate citizenship and cultural

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6faa378d2c465fcab7ebab76cd8f2ba4
https://doi.org/10.1016/j.jbusres.2020.12.061

The corporate making of history::History communication of organizations as research subject

Autor: Trine Susanne Johansen, Klarissa Lueg

Publikováno v: Lueg, K & Johansen, T S 2022, ' The corporate making of history: History communication of organizations as research subject ', Culture, Practice & Europeanization, vol. 7, no. 1, pp. 146-151 . https://doi.org/10.5771/2566-7742-2022-1-146

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::26e636f1639355cf06a557fa60648bcf
https://pure.au.dk/portal/da/publications/the-corporate-making-of-history(2f5c8a70-d59c-4dc3-992c-92cde1feafee).html

Organizational Heritage Communication

Autor: Klarissa Lueg, Trine Susanne Johansen

Publikováno v: Lueg, K & Johansen, T S 2021, Organisationshistorisk kommunikation . i C Agger, N Nørgaard Kristensen, P Jauert & K Schrøder (red), Medie-og Kommunikationsleksikon . Samfundslitteratur, København . < https://medieogkommunikationsleksikon.dk/organisationshistorisk-kommunikation/ >
University of Southern Denmark
Lueg, K & Johansen, T S 2021, Organisationshistorisk kommunikation . i G Agger, P Jauert, N Nørgaard Kristensen & K Schrøder (red), Medie-og kommunikationsleksikon . 1.2 udg, Samfundslitteratur . < https://medieogkommunikationsleksikon.dk/organisationshistorisk-kommunikation/ >
Aarhus University

Organisationshistorisk kommunikation kan defineres som den samlede strategiske kommunikation, der berører a) en organisations direkte (eller egen) historie og b) historie, der påvirker organisationen indirekte. Begrebet inkluderer både materielle

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::01a74989c642ef411ebd2a5169943514
https://pure.au.dk/portal/da/publications/organisationshistorisk-kommunikation(330eda8c-a5f7-468b-a057-1e35c77e7117).html