Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Tri D. Le"'
Publikováno v:
Cogent Social Sciences, Vol 9, Iss 1 (2023)
This study aims to understand the impact of perceived values of digital content marketing (DCM) on consumer’s experiential evaluations. It also explores the impact of consumer’s experiential evaluations on brand loyalty, and the mediating impact
Externí odkaz:
https://doaj.org/article/db63fd0c6a244ac0abe4ff2ad6d8631e
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
With a young population structure, young consumers in Vietnam have been becoming a driving force and a major purchasing power behind the economic development. While ethical issues associated with consumerism have been a topic of discussion in the soc
Externí odkaz:
https://doaj.org/article/81e90605f7c049d7a801bf8c0d4b0f77
Publikováno v:
Education Sciences, Vol 12, Iss 11, p 779 (2022)
Higher education around the world and especially in Vietnam is becoming increasingly competitive. Universities apply marketing strategies to student recruitment and get to know their students and prospective students more closely, just as businesses
Externí odkaz:
https://doaj.org/article/08664455e4814545a9cef86e15a15b64
Publikováno v:
Cogent Business & Management, Vol 8, Iss 1 (2021)
Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, wher
Externí odkaz:
https://doaj.org/article/d3a3a7408a284a0dbc232db95035cc1f
Publikováno v:
International Journal of Consumer Studies. 47:434-450
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3734763515405e6b52e15498f8cbd80e
https://doi.org/10.1111/ijcs.12864
https://doi.org/10.1111/ijcs.12864
Publikováno v:
Journal of Consumer Behaviour. 19:171-181
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c97f2fa7acfe5608540bc0ced05f3e09
https://doi.org/10.1002/cb.1802
https://doi.org/10.1002/cb.1802
Autor:
Tri D. Le, Tai Anh Kieu
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 31:609-626
Purpose Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly investigated within this area. Recent research argues for consumer ethics to be measured in term
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bea8e45a003539b838efddfde2287b1e
https://doi.org/10.1108/apjml-12-2017-0344
https://doi.org/10.1108/apjml-12-2017-0344
Publikováno v:
Studies in Higher Education. 45:808-818
University choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this complex process is a crucial task for ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90951d5a947ae32d60ad24bf177fea43
https://doi.org/10.1080/03075079.2018.1564259
https://doi.org/10.1080/03075079.2018.1564259
Publikováno v:
Cogent Business & Management, Vol 8, Iss 1 (2021)
Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, wher
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0715ec9cfb173f60035cd68050226795
https://doi.org/10.1080/23311975.2021.1947558
https://doi.org/10.1080/23311975.2021.1947558
Autor:
Tri D. Le, Tai Anh Kieu
Consumer ethics has increasingly attracted attention by academics and practitioners in recent years. Nonetheless, research so far has mostly focused on understanding consumer's ethical judgments and the associations between those ethics-related gener
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67ab3c5979e98f2c15fabee21200ebf3
https://doi.org/10.4018/978-1-7998-2704-7.ch015
https://doi.org/10.4018/978-1-7998-2704-7.ch015
