The impact of AI chatbots on customer experience in online retailing in an emerging economy

Autor: Huong, Trinh Thi Thu, Hanh, Nguyen Thuy, Trang, Hoang Thi Doan, Chi, Nguyen Thi Khanh

Publikováno v: International Journal of Process Management and Benchmarking; 2023, Vol. 15 Issue: 2 p182-197, 16p