Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Tran, Quan Ha Minh"'
Publikováno v:
In Australasian Marketing Journal (AMJ) November 2020 28(4):253-262
Publikováno v:
In Australasian Marketing Journal (AMJ) February 2020 28(1):11-17
Publikováno v:
Australasian Marketing Journal; Aug2023, Vol. 31 Issue 3, p251-261, 11p
Retailers' perceptions of product brand equity: an empirical study of Vietnamese independent grocers
Autor:
Tran, Quan Ha Minh
Publikováno v:
Theses.
In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity to the business-to-business context. E
Externí odkaz:
http://epubs.scu.edu.au/theses/46
Retailers' perceptions of product brand equity: an empirical study of Vietnamese independent grocers
Autor:
Tran, Quan Ha Minh
Publikováno v:
Theses.
In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity to the business-to-business context. E
Externí odkaz:
http://epubs.scu.edu.au/theses/46
Retailers' perceptions of product brand equity: an empirical study of Vietnamese independent grocers
Autor:
Tran, Quan Ha Minh
Publikováno v:
Theses.
In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity to the business-to-business context. E
Externí odkaz:
http://epubs.scu.edu.au/theses/46
Autor:
Nguyen, Thi Nguyet Que1 (AUTHOR) cindyn@isb.edu.vn, Tran, Quan Ha Minh1 (AUTHOR)
Publikováno v:
International Journal of Public Administration. Apr2022, Vol. 45 Issue 5, p442-452. 11p.
Publikováno v:
International Journal of Business and Globalisation; 2021, Vol. 27 Issue: 4 p553-570, 18p