Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Tracy Gonzalez-Padron"'
Publikováno v:
AMS Review. 9:42-60
The purpose of this research is to propose a comprehensive conceptualization of the market orientation construct that acknowledges the role of salient stakeholders in value co-creation. The proposed multiple stakeholder market orientation (MSMO) cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ad562aa4182434277eaba54ee0ec7a2
https://doi.org/10.1007/s13162-018-0125-z
https://doi.org/10.1007/s13162-018-0125-z
Publikováno v:
Journal of Management Education. 41:539-574
Ethics blind spots, which have become a keystone of the emerging behavioral ethics literature, are essentially biases, heuristics, and psychological traps. Though students typically recognize that ethical challenges exist in the world at large, they
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35a0075b660c2bc4c459bf4fe186bc6e
https://doi.org/10.1177/1052562917701500
https://doi.org/10.1177/1052562917701500
Autor:
Tracy Gonzalez-Padron
Publikováno v:
Journal of Marketing Channels. 24:84-96
The sharing economy is a regulatory-disruptive business model in transportation, accommodation, household services, and other service sectors. In this article, we examine the ethical issues in the sharing-economy business model that depends on trust
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81bffe924bea338b2532a015253f1074
https://doi.org/10.1080/1046669x.2017.1347005
https://doi.org/10.1080/1046669x.2017.1347005
Autor:
Tracy Gonzalez-Padron
Publikováno v:
Journal of Marketing Channels. 23:22-33
Ethics and sustainability audits are a common practice to evaluate the social and environmental performance of vendors, but firms struggle with proper follow-up to the auditing results. In a supply chain workshop, business participants identified fou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd9222bd6369186a031c6746d16a6e97
https://doi.org/10.1080/1046669x.2016.1147341
https://doi.org/10.1080/1046669x.2016.1147341
Publikováno v:
Marketing Education Review. 25:99-116
Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0e26c4e93caad0f3052b1f85c804922
https://doi.org/10.1080/10528008.2015.1029856
https://doi.org/10.1080/10528008.2015.1029856
Publikováno v:
International Journal of Management Reviews. 18:51-68
This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b11ebd524e2eb238d8d9acf0288707e
https://doi.org/10.1111/ijmr.12059
https://doi.org/10.1111/ijmr.12059
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
Sustainability (or being “green”) has been identified as a key macro megatrend (Lubin and Esty 2010), but many organizations are struggling with how to operationalize the concept of sustainability for a competitive advantage (Nidumolu, Prahalad a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9232f6faa4e76def0f4499d1d307fdfb
https://doi.org/10.1007/978-3-319-50008-9_186
https://doi.org/10.1007/978-3-319-50008-9_186
Publikováno v:
Journal of Business Research. 67:1904-1911
This study presents an approach to benchmark dealer performance in a business-to-business setting through a rigorous efficiency analysis of sales staff allocation. Using a series of basic and extended data envelopment analysis (DEA) models on data co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::feb10ccf4257ea80dc7ced162b7c91c7
https://doi.org/10.1016/j.jbusres.2013.11.022
https://doi.org/10.1016/j.jbusres.2013.11.022
Publikováno v:
Marketing Education Review. 23:105-120
The promotion, tenure and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pre-tenure faculty. We use resource-advantage (RA) th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02c350243c6cb62dfe7c070b1592addf
https://doi.org/10.2753/mer1052-8008230201
https://doi.org/10.2753/mer1052-8008230201
Purpose Further understanding of how stakeholder marketing explains firm performance through greater customer satisfaction, innovation, and reputation of a firm. Methodology/approach Grounded in stakeholder theory, the study provides a conceptualizat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09c7a3532b4305bbc5d52c848c0e702d
https://doi.org/10.1108/s1548-643520160000013012
https://doi.org/10.1108/s1548-643520160000013012