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pro vyhledávání: '"Tove Weigel"'
Autor:
Keith Goffin, Tove Weigel
Publikováno v:
Research-Technology Management. 58:28-35
Accessing deep customer insights is crucial to creating radical new products, services, and business models. The Swedish company Molnlycke Health Care has focused on generating customer insights si...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e0dd26bbb2e0ab5569aabfcc8a89d72
https://doi.org/10.5437/08956308x5803324
https://doi.org/10.5437/08956308x5803324
Autor:
Weigel, Tove tove.weigel@molnlycke.com, Goffin, Keith k.goffin@cranfield.ac.uk
Publikováno v:
Research Technology Management. Jul/Aug2015, Vol. 58 Issue 4, p28-35. 8p.
Autor:
Keith Goffin, Rick Mitchell
The new edition of this highly successful textbook draws on the authors'extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongsi
