Zobrazeno 1 - 10
of 59
pro vyhledávání: '"Tor W. Andreassen"'
Publikováno v:
Journal of Business Research. 153:87-101
Autor:
Kristina Heinonen, Lu Zhang, Tor W. Andreassen, Allard C.R. van Riel, Line Lervik-Olsen, Sunil Mithas
Publikováno v:
Journal of Business Research. 136:389-401
Service industries are increasingly unsustainable. Considering consumers as change agents, we show how service innovation may contribute to a service ecosystem that helps achieve emerging sustainability goals. To achieve sustainability the dyadic foc
Publikováno v:
The Routledge Companion to Corporate Branding ISBN: 9781003035749
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a9b29f0e931e61f49f0fcee7712fc95
https://doi.org/10.4324/9781003035749-16
https://doi.org/10.4324/9781003035749-16
Publikováno v:
PLoS ONE, Vol 10, Iss 11, p e0142489 (2015)
To curb the trend towards obesity and unhealthy living, people may need to change their entire lifestyle to a healthier alternative, something that is frequently perceived to be problematic. The present research, using a large, representative communi
Externí odkaz:
https://doaj.org/article/c5db725baefa48ed8b677b80cc86e3dd
Autor:
Amela Karahasanovic, Raouf Ahmad Rather, Tor W. Andreassen, David E. Sprott, Carolyn Costley, Volker G. Kuppelwieser, Jamid Ul Islam, Takashi Taguchi, Linda D. Hollebeek, Philipp Klaus
Publikováno v:
European Journal of Marketing. 53:2018-2023
Publikováno v:
European Journal of Marketing. 53:1665-1670
Autor:
Tor W. Andreassen
Publikováno v:
Praktisk økonomi & finans. 34:90-100
Autor:
Linda D. Hollebeek, Tor W. Andreassen
Publikováno v:
Journal of Services Marketing. 32:1-7
Purpose While research on customer engagement and service innovation is rapidly emerging, limited insight exists into the interface of these topic areas. However, given the shared notion of (e.g. customer/firm) interactivity across these concepts, th
Publikováno v:
Journal of Service Management, 29(4), 593-614. Emerald Group Publishing Ltd.
Pop, O-M, Leroi-Werelds, S, Roijakkers, A H W M & Andreassen, T W 2018, ' Institutional types and institutional change in healthcare ecosystems ', Journal of Service Management, vol. 29, no. 4, pp. 593-614 . https://doi.org/10.1108/JOSM-02-2017-0041
Pop, O-M, Leroi-Werelds, S, Roijakkers, A H W M & Andreassen, T W 2018, ' Institutional types and institutional change in healthcare ecosystems ', Journal of Service Management, vol. 29, no. 4, pp. 593-614 . https://doi.org/10.1108/JOSM-02-2017-0041
Purpose The purpose of this paper is to propose a typology of institutions enabling or constraining customer centricity and value co-creation in service ecosystems; illustrate the various types of institutions with examples from healthcare; and provi
Publikováno v:
Journal of Service Research. 21:173-183
Managers are faced with complex decisions when considering automating the front end of a service, where the firm interacts with its customers (e.g., check-in at airports). We develop an analytical model for the optimal decisions as to whether to auto