Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Tonya Williams Bradford"'
Publikováno v:
Journal of Marketing Management. :1-22
Publikováno v:
Journal of the Academy of Marketing Science.
Autor:
Rebecca Scott, Tonya Williams Bradford
Publikováno v:
Journal of Marketing Management. 38:1651-1671
Publikováno v:
Marketing Letters. 32:299-306
Diversity serves to enrich decision-making, innovation, reputation, and performance. The marketing academy, a microcosm of business and society, is making slow advances in diversity efforts. The study by Galak and Kahn (2021) seeks to codify experien
Autor:
Tonya Williams Bradford
Publikováno v:
Journal of the Academy of Marketing Science. 49:397-417
Nonprofit organizations play a critical role in society. To fulfill their missions, they require sufficient supply to meet demand. In addressing how nonprofits can work towards meeting the needed demand through donors, the marketing literature focuse
Publikováno v:
Journal of Marketing, vol 84, iss 3
Nonprofit organizations often rely on individuals to execute their mission of addressing unmet societal needs. Indeed, one of the most significant challenges facing such organizations is that of enlisting individuals to provide support through the vo
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f183a07c740e4bf3908e080fa934b59
https://doi.org/10.1007/978-3-030-95346-1_134
https://doi.org/10.1007/978-3-030-95346-1_134
Autor:
Giana M. Eckhardt, Russell Belk, Tonya Williams Bradford, Susan Dobscha, Güliz Ger, Rohit Varman
Publikováno v:
Consumption Markets and Culture
Eckhardt, G M, Belk, R, Bradford, T W, Dobscha, S, Ger, G & Varman, R 2021, ' Decolonizing marketing ', Consumption Markets and Culture . https://doi.org/10.1080/10253866.2021.1996734
Consumption, Markets & Culture
Eckhardt, G M, Belk, R, Bradford, T W, Dobscha, S, Ger, G & Varman, R 2021, ' Decolonizing marketing ', Consumption Markets and Culture . https://doi.org/10.1080/10253866.2021.1996734
Consumption, Markets & Culture
In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees participated, from all busi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4361753cd9fa020f5e1d9b1e3f5dc585
https://hdl.handle.net/11693/111829
https://hdl.handle.net/11693/111829
Publikováno v:
Qualitative Market Research: An International Journal. 22:557-569
Purpose The purpose of this paper is to explore the relationship of dietary restriction and food well-being (FWB) in an under-researched population using a novel but growing approach to transition to healthier eating patterns. Design/methodology/appr
Publikováno v:
Journal of Interactive Marketing. 40:9-23
Individuals increasingly participate in virtual support communities (VSCs) where they conduct numerous aspects of their lives with others whom they may never encounter in person, and they interact within these communities to attain various goals. Res