Zobrazeno 1 - 10 of 69 pro vyhledávání: '"Tony Yan"'
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Historical research with Chinese multilateral historical marketing sources
Autor: Michael R. Hyman, Tony Yan
Publikováno v: Journal of Historical Research in Marketing. 14:260-280
Purpose The rich primary and secondary data sources for studying historical Chinese marketing theory and practice are discussed. This paper aims to briefly address possible challenges (and their solutions) to using these sources. Design/methodology/a
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4b4d5432262b11f701b31f208c91f192
https://doi.org/10.1108/jhrm-09-2021-0044
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4
Nationalistic appeals and consumer boycotts in China, 1900-1949
Autor: Michael R. Hyman, Tony Yan
Publikováno v: Journal of Historical Research in Marketing. 12:503-524
Purpose The purpose of this study is to explore how nationalistic appeals may affect consumers’ perception and purchasing of targeted brands. Qualitative historical data from old China (1900–1949) reveal that social movement groups can adopt nati
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ddcbeb28d2e5a9507203ae70e67abf23
https://doi.org/10.1108/jhrm-08-2019-0030
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5
Cross-culture product hybridization in pre-communist China (1912–1949)
Autor: Michael R. Hyman, Tony Yan
Publikováno v: Asia Pacific Journal of Marketing and Logistics. 32:548-574
PurposeStudies on cross-culture marketing often focus on either localization or globalization strategies. Based on data from pre-communist China (1912–1949), product hybridization – defined as a process or strategy that generates symbols, designs
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::441b61e1c83bff89b50634e088d33179
https://doi.org/10.1108/apjml-12-2018-0502
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6
Pawnbroking in pre-1949 China: soft strategies for overcoming a negative image
Autor: Michael R. Hyman, Tony Yan
Publikováno v: Asia Pacific Journal of Marketing and Logistics. 31:580-591
Purpose The purpose of this paper is to explore the means for enhancing the image and business legitimacy of a socially discredited industry – pawnbroking in pre-1949 China – are explored. Previous studies suggest companies operating within such
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ec2dd98fb04f8a880dbe0bedefe3d71f
https://doi.org/10.1108/apjml-10-2017-0262
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7
Critical historical research method and marketing scholarship
Autor: Tony Yan, Michael R. Hyman
Publikováno v: Journal of Marketing Management. 34:841-864
As a research toolkit grounded in the philosophy and practice of critical analysis, critical ‘historical research method’ (critical HRM) can help explain marketing-related phenomena that shape and are shaped by social context and human agency. Th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2cdf83106d50efb577007daf931abcbb
https://doi.org/10.1080/0267257x.2018.1515783
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8
Conference
BRANDING WITH POLITICAL THEORIES: AN INTERDISCIPLINARY APPROACH.
Autor: Tony Yan1 atyanqiang@yahoo.com
Publikováno v: AMA Summer Academic Conference Proceedings. 2012, Vol. 23, p158-164. 7p.
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9
Determination of mismatched donor HLA in kidney transplant recipients with unknown donor HLA phenotypes
Autor: Lydia Tang, Kwok Wah Chan, Janette Kwok, Tak Mao Chan, K.M. Kwong, M.F. Lam, Tony Yan, Gavin S.W. Chan
Publikováno v: Clinical Transplantation. 24:E178-E181
Kwok J, Chan GSW, Lam MF, Yan T, Tang L, Kwong KM, Chan KW, Chan TM. Determination of mismatched donor HLA in kidney transplant recipients with unknown donor HLA phenotypes. Clin Transplant 2010 DOI: 10.1111/j.1399-0012.2010.01246.x © 2010 John Wile
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5f7408c871c588a4c7bda3f272c83b11
https://doi.org/10.1111/j.1399-0012.2010.01246.x
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