Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Tony Haitao Cui"'
Autor:
Catherine Tucker, Hanna Halaburda, Anindya Ghose, Koen Pauwels, Raghuram Iyengar, Tony Haitao Cui, S. Sriram, Sriraman Venkataraman
Publikováno v:
Journal of Marketing, 85(1), 103-120. American Marketing Association
Journal of Marketing
Cui, T H, Ghose, A, Halaburda, H, Iyengar, R, Pauwels, K, Sriram, S, Tucker, C & Venkataraman, S 2021, ' Informational Challenges in Omnichannel Marketing : Remedies and Future Research ', Journal of Marketing, vol. 85, no. 1, pp. 103-120 . https://doi.org/10.1177/0022242920968810
Prof. Tucker
Journal of Marketing
Cui, T H, Ghose, A, Halaburda, H, Iyengar, R, Pauwels, K, Sriram, S, Tucker, C & Venkataraman, S 2021, ' Informational Challenges in Omnichannel Marketing : Remedies and Future Research ', Journal of Marketing, vol. 85, no. 1, pp. 103-120 . https://doi.org/10.1177/0022242920968810
Prof. Tucker
Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this strategic path is mired with obstacles. This article investigates three challenges in realizing the full potential of omnichannel marketing: (1) data access and i
Publikováno v:
Production and Operations Management. 29:1767-1788
We consider a supply chain with a supplier selling products to a retailer who is boundedly rational. The retailer’s orders are randomly distributed around the optimal order quantity. We develop a behavioral model which incorporates human retailers
Publikováno v:
Journal of Economic Behavior & Organization. 166:138-152
Power, a fundamental characteristic of social interactions, characterizes one's ability to influence others. Fairness, inherently a type of social preference, impacts distributive decision-making. How does power shape the perceptions of fairness in e
Publikováno v:
Handbook of Research on Distribution Channels. :286-311
Publikováno v:
Strategic Management Journal. 40:253-276
Research Summary This study investigates incumbent responses to a main rival's exit. We argue that long‐time rivals have developed an equilibrium by offering a mix of overlapping and unique products and by choosing geographic proximity to each othe
Autor:
Tony Haitao Cui1 tcui@umn.edu, Yinghao Zhang2 zhang5y7@ucmail.uc.edu
Publikováno v:
Management Science. Mar2018, Vol. 64 Issue 3, p1250-1270. 22p.
Publikováno v:
Journal of the Academy of Marketing Science. 47:702-722
Firms may profit from responding to competitors’ product recalls, but relatively little is known about the nature and efficacy of these reactions. The authors empirically (1) test the link between a major recall (by Toyota) in the automobile contex
Publikováno v:
SSRN Electronic Journal.
Autor:
Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine E. Tucker, Sriraman Venkataraman
Publikováno v:
SSRN Electronic Journal.
Channels have traditionally been viewed as intermediaries that facilitate the transfer of products from manufacturers to consumers. Innovations in digital technologies help firms to integrate the customer experience across channels and devices. This
Publikováno v:
SSRN Electronic Journal.
The broad takeaway from the literature on cause-related marketing products, where firms donate to charities when consumers make a purchase, is that "warm glow" can increase demand. However, recent field results show that embedding donations increases