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pro vyhledávání: '"Toni-Rochelle S. Ford"'
Publikováno v:
Journal of Services Marketing. 31:281-294
Purpose Social networks offer consumers the ability to voice their opinions of brands in a real-time, public setting. This represents a unique challenge for firms as brand managers must develop new strategies for properly communicating with consumers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::648783d291fd0479c26ae25b7c7657f9
https://doi.org/10.1108/jsm-02-2016-0079
https://doi.org/10.1108/jsm-02-2016-0079
