Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Toni Gomes"'
Publikováno v:
Packaging Technology and Science. 27:933-943
Through the collection of quantitative and qualitative data, the shelf presence of full body graphic labels versus partial body graphic labels on plastic beverage bottles was examined and evaluated. Eye tracking was used to collect phenomenological d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::251ce37631c73bc877c93096090238bc
https://doi.org/10.1002/pts.2070
https://doi.org/10.1002/pts.2070
Publikováno v:
Packaging Technology and Science. 26:399-412
The evaluation of package branding is important to determine its ability to connect with consumers on an emotional level. In the past, focus groups have been the traditional method used to evaluate branding; however, focus groups can be seen as an in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f1e110b57222ba37120aa4205f25413
https://doi.org/10.1002/pts.2012
https://doi.org/10.1002/pts.2012
Publikováno v:
ETRA
Fiducial markers are used with head-mounted eye trackers to facilitate eye movement data aggregation for quantitative analysis. However, use of these markers may be problematic in some situations (e.g., natural tasks) as the markers may be visually d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::229985f8be11d11fd2bb0a4bddf395dc
https://doi.org/10.1145/2168556.2168627
https://doi.org/10.1145/2168556.2168627