Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Toms Kreicbergs"'
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 10, Iss 1, Pp 100184- (2024)
The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors aimed to determine which type of masculinity and which brand and masculinity archetypes consumers favor in a masculine character. T
Externí odkaz:
https://doaj.org/article/e860830ee5c848d09bdf4bea5cba1e46
Autor:
Toms Kreicbergs, Deniss Ščeulovs
Publikováno v:
Trends Economics and Management. 16:21-38
Purpose of the article: To review recent research into the connection between brand archetypes and masculinity archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main questions. The fi
Autor:
Toms Kreicbergs
Publikováno v:
Proceedings of the International Conference on Society and Information Technologies.
Autor:
Toms Kreicbergs, Deniss Sceulovs
The aim of the research is to explore young audiences such as Generation Z’s and millennials’ opinions on traditional and modern masculinity in advertising. The researchers used the YouTube platform for opinion mining on several advertisements se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::00980818bc2218fc8d9c16a078a4523d
https://doi.org/10.4995/carma2022.2022.15059
https://doi.org/10.4995/carma2022.2022.15059
Autor:
Toms Kreicbergs, Deniss Sceulovs
Publikováno v:
12th International Scientific Conference “Business and Management 2022”.
The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand’s version of masculinity to men. The researchers ana-lysed consumer comments o
Publikováno v:
Proceedings of the 13th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2022.
Publikováno v:
11th International Scientific Conference “Business and Management 2020”.
The purpose of this research was to understand the concept of body positivity and changes in body image ideals. Authors analyzed how Jenna Kutcher, an Instagram influencer, was able to carry on the ideal of body positivity. Body positivity is a conce
Autor:
Modrite Pelse, Toms Kreicbergs
Publikováno v:
Economic Science for Rural Development.