Zobrazeno 1 - 10
of 68
pro vyhledávání: '"Tommi Laukkanen"'
Publikováno v:
International Journal of Information Management. 70:102622
Autor:
Heli Hallikainen, Tommi Laukkanen
Publikováno v:
Journal of Business Research. 126:644-653
The study is a conceptual replication of two widely cited and broadly used measurement instruments of perceived trustworthiness and examines how these mutually alternative measures explain consumer purchase intentions in e-commerce. The authors compa
Publikováno v:
International Marketing Review.
PurposeThe motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation and customer relationship orientation perform as two distinct constructs
Virtual technologies will change the way we consume in the digital environment in the future. Such technologies can provide consumers with a multi-sensory experience in contrast to the single-sensory stimulus in the conventional online environment. A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9c402db03d2e66a9001c64a267500b7e
https://trepo.tuni.fi/handle/10024/137615
https://trepo.tuni.fi/handle/10024/137615
Publikováno v:
Marketing and Smart Technologies ISBN: 9789811692710
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eefed23e052300b21a110b971d50d34b
https://doi.org/10.1007/978-981-16-9272-7_12
https://doi.org/10.1007/978-981-16-9272-7_12
Publikováno v:
Proceedings of the Annual Hawaii International Conference on System Sciences.
Consequences of personalized product recommendations and price promotions in online grocery shopping
Publikováno v:
Journal of Retailing and Consumer Services
Shopping convenience can be turned into a competitive advantage for online grocery retailers. Consequently, we study how personalized product recommendations (recommendation agents) and price promotions (algorithmic pricing) compensate for the negati
Publikováno v:
Industrial Management & Data Systems. 120:587-607
Purpose The purpose of this paper is to examine how the perceived trustworthiness of a B2B service provider relates to a business customer’s intention to use digital services from that provider. The study investigates whether perceived trustworthin
Publikováno v:
Journal of Retailing and Consumer Services. 50:386-393
An extensive study of 2348 individuals’ preferences for digital touchpoints sheds light on the perceived importance of websites, email, search engines, chat, social networks, photo and video content communities, discussion forums and blogs. Latent
Autor:
Kim Vo, Tommi Laukkanen
Publikováno v:
HICSS