Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Tomislav Mandokovic"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 15:115-131
This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8ae09c93c91e72f88588c0913e14db82
https://doi.org/10.1108/13555850310765105
https://doi.org/10.1108/13555850310765105
Publikováno v:
Journal of Consumer Marketing. 17:106-119
Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around enter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdccaa8c586be126036df76e20fe7f94
https://doi.org/10.1108/07363760010317187
https://doi.org/10.1108/07363760010317187
Publikováno v:
Asia Pacific Journal of Marketing & Logistics; 2003, Vol. 15 Issue 1/2, p115-131, 17p