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Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 3, Pp 298-319 (2020)
The objective of this study is to explore methods to improve the effectiveness of anti-piracy educational deterrence efforts. We studied the effects of message framing (positive vs. negative), issue involvement (high vs. low), risk perception (high v
Externí odkaz:
https://doaj.org/article/6aea52e3b7fa411485eacb858d6dd18c
Autor:
Bong Keun Jeong1 bjeong@coastal.edu, Tom Yoon2 yoont@wcsu.edu, Khan, Sarah S.3 sskhan@ncsu.edu
Publikováno v:
Journal of Theoretical & Applied Electronic Commerce Research. Jun2021, Vol. 16 Issue 3, p298-319. 22p.