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Akademický článek

A mix-methods concept testing study of short videos for the national anti-cigarette gift giving campaign in China

Autor: Jiaruo Sun, Qingyu Li, Yuhang Zhang, Jiayin Zheng, Zi Xi, Xinyu Tan, Ashish Kumar Gupta, Nandita Murukutla, Melina Samar Magsumbol, Tom Carroll, Rebecca Perl, Wenzhuo Liang, Sufang Yang, Fuchang Ma, Lin Xiao, Sitong Luo

Publikováno v: Global Transitions, Vol 6, Iss , Pp 1-9 (2024)

Objective: The study aimed to evaluate the potential effect of creative concepts and scripts of different short videos for the “National Anti-Cigarette Gift Giving Campaign” during the Chinese Lunar New Year. Methods: The concept testing study us

Externí odkaz: https://doaj.org/article/e547c50be3f0458e845b3856d9bf347b

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Akademický článek

What makes an effective antismoking campaign – insights from the trenches

Autor: Sarah Jane Beasley, Adam Barker, Michael Murphy, Toby Roderick, Tom Carroll

Publikováno v: Public Health Research & Practice, Vol 30, Iss 3 (2020)

Objectives: This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media

Externí odkaz: https://doaj.org/article/e2db5bda3f954ec6a974fac9f81e947f

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Akademický článek

International best practice adopted in China: evidence-based mass media campaigns to support city-level 100% smoke free laws

Autor: Yu Chen, Tom Carroll, Nalin Singh Negi, Sandra Mullin

Publikováno v: Tobacco Induced Diseases, Vol 16, Iss 1 (2018)

Background and challenges to implementation On June 1 st , 2015, a remarkable 100% Smoke Free Law came into effect in Beijing. On January 1 st , 2017, Shenzhen became 100% smoke free city and on March 1 st , 2017 the Shanghai smoke free law came into

Externí odkaz: https://doaj.org/article/5870c71c0303454ab58f32bcfa1756e3

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Akademický článek

The Vietnam Women's Union Testimonial Campaign - 'Women create smoke-free homes'

Autor: Tom Carroll, Cam Tu Dang, Lan Anh Tran, Thanh Huong Doan, Minh Hang Nguyen, Thi Phi Do, Christina Curell, Nalin Singh Negi

Publikováno v: Tobacco Induced Diseases, Vol 16, Iss 1 (2018)

Background and challenges to implementation Almost 16 million Vietnamese adults currently smoke tobacco, including 45.3% of men and 1.1% of women. In Vietnam more women die from tobacco-related disease (9.5%) than smoke cigarettes, suggesting that wo

Externí odkaz: https://doaj.org/article/6e8c3e6811bc49c8b5be6170e20f6247

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