Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Tom Breur"'
Autor:
Monica M, Schroll, Arushi, Agarwal, Olivia, Foroughi, Emily, Kong, Omar, Perez, Daryl, Pritchard, Tom, Breur, Kristen, Garner Amanti, Gary, Gustavsen
Publikováno v:
Journal of Personalized Medicine; Volume 12; Issue 7; Pages: 1025
Despite evidence that precision medicine (PM) results in improved patient care, the broad adoption and implementation has been challenging across the United States (US). To better understand the perceived barriers associated with PM adoption, a quant
Autor:
Tom Breur
Publikováno v:
Journal of Marketing Analytics. 4:61-65
Autor:
Tom Breur
Publikováno v:
Journal of Marketing Analytics. 3:1-4
Autor:
Barry Leventhal, Tom Breur
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 13:207-220
Many businesses, in a diverse range of industries, employ price markdown strategies in order to reduce wastage and losses incurred when products reach the end of their selling periods. This paper aims to demonstrate the commonalities in markdown pric
Data analysis across various media: Data fusion, direct marketing, clickstream data and social media
Autor:
Tom Breur
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 13:95-105
As the volume and diversity of digitally stored data keeps growing, the importance for the business to create a holistic picture of the customer continues to grow. In this paper, we discuss the possibilities available to researchers with four differe
Autor:
Tom Breur
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 11:114-123
In the first of these two papers, we discussed how to design data quality into your data warehouse (DWH) as you are building it. This second paper deals with maintaining a high level of quality after the DWH has gone live. Once a business intelligenc
Autor:
Tom Breur
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 11:20-29
In this information age with dramatically growing data volumes, data quality management is proving an avenue for creating sustainable competitive advantage. Combining data from disparate sources provides an opportunity to create new and valuable info
Autor:
Bas van den Berg, Tom Breur
Publikováno v:
Journal of Targeting, Measurement and Analysis for Marketing. 15:201-209
In the previous paper, the authors explained why there is a tendency to embed data mining solutions in end-to-end software solutions. The advantages of integrated data mining solutions lie in making the process less people dependent, but the disadvan
Autor:
Bas van den Berg, Tom Breur
Publikováno v:
Journal of Targeting, Measurement and Analysis for Marketing. 15:137-145
There is a growing tendency to embed the entire data mining process within a single software solution. These data mining suites have data capture, pre-processing, model building and deployment all integrated. In two articles the authors will discuss
Autor:
Tom Breur
Publikováno v:
Journal of Targeting, Measurement and Analysis for Marketing. 15:103-112
Measuring campaign effectiveness is very important. After all, you need to measure to manage. Data mining has been introduced into mainstream marketing, and at the moment it is used most frequently to improve targeting. ‘Closing the loop’ is key