Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Tomáš Fašiang"'
Autor:
Tomáš Fašiang, Alena Kusá
The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals wit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d1031a55267e7a4d342dd47d23c7b24
https://doi.org/10.3726/b19699
https://doi.org/10.3726/b19699
Publikováno v:
Acta Polytechnica Hungarica. 17:85-107
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edb33b73f3c196554ae6f3c34eddb2a8
https://doi.org/10.12700/aph.17.9.2020.9.5
https://doi.org/10.12700/aph.17.9.2020.9.5
The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals wit
Publikováno v:
Proceedings of the 3d International Conference on Applied Social Science Research.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44a7c2b7deacb302969b6143cda7bc8b
https://doi.org/10.2991/icassr-15.2016.70
https://doi.org/10.2991/icassr-15.2016.70
Autor:
FAŠIANG, Tomáš, GEŽÍK, Pavel
Publikováno v:
Communication Today; Apr2024, Vol. 15 Issue 1, p98-114, 17p
GENERATION IDENTIFICATION APPROACH OF THE PURCHASE TRANSACTION VALUE CAUSED BY THE MARKETING APPEAL.
Autor:
Fašiang, Tomáš1 tomas.fasiang@ucm.sk
Publikováno v:
Marketing Identity. 2021, p115-120. 6p.
Autor:
Fašiang, Tomáš1 tomas.fasiang@ucm.sk
Publikováno v:
Marketing Identity. 2019, Issue 1, p496-505. 10p.
Autor:
Fašiang, Tomáš1 tomas.fasiang@ucm.sk
Publikováno v:
Marketing Identity. 2018, Issue Part 1, p279-285. 7p.
Autor:
Fašiang, Tomáš1 tomas.fasiang@ucm.sk
Publikováno v:
Marketing Identity. 2015, Issue part 2, p47-52. 6p.