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Publikováno v:
Industrial Management & Data Systems. 109:370-388
PurposeThis study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m‐commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease‐of‐use (PEO
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8f5732e5d9091fd559b48f087a7716c
https://doi.org/10.1108/02635570910939399
https://doi.org/10.1108/02635570910939399
Publikováno v:
Industrial Management & Data Systems; 2009, Vol. 109 Issue 3, p370-388, 19p, 1 Diagram, 7 Charts
Autor:
Sarwar, Abdullah, Azam, S. M. Ferdous
Publikováno v:
Economic & Social Development: Book of Proceedings; 2019, p304-311, 8p