Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Toffoli, Roy"'
Autor:
Toffoli, Roy
The research reported herein examines the two-sided versus one-sided advertising strategy from a cross-cultural perspective. It aims to help clarify conflicting findings in cross-cultural research with this form of appeal, as well as develop a model
Externí odkaz:
http://spectrum.library.concordia.ca/281/1/NQ25923.pdf
Publikováno v:
In Journal of Business Research March 2015 68(3):487-499
Publikováno v:
Journal of Service Management, 2009, Vol. 20, Issue 4, pp. 404-419.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/09564230910978502
Publikováno v:
In Journal of Business Research 2009 62(10):995-1001
Autor:
Richard, Marie-Odile, Toffoli, Roy
Publikováno v:
In Journal of Business Research 2009 62(10):987-994
Publikováno v:
Advances in Consumer Research. 1996, Vol. 23 Issue 1, p196-202. 6p.
Autor:
Laroche, Michel a, *, Toffoli, Roy b
Publikováno v:
In Journal of Business Research June 1999 45(2):221-233
Autor:
Toffoli, Roy1, Laroche, Michel2
Publikováno v:
International Journal of Advertising. 2002, Vol. 21 Issue 4, p505-524. 20p. 1 Chart.
Publikováno v:
International Journal of Advertising. 2001, Vol. 20 Issue 3, p297-317. 21p. 7 Charts.
Publikováno v:
Cultural Perspectives in a Global Marketplace; 2016, p94-99, 6p