Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Tobias von Rechenberg"'
Publikováno v:
Journal of Business Research. 106:277-287
It is established in the marketing literature that people increase their effort in a recurring goal framework when the goal difficulty increases, because their experience of success upon goal achievement leads to higher self-efficacy. It is not yet e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f82d87c479113d887e1dd8082d17d59
https://doi.org/10.1016/j.jbusres.2018.06.019
https://doi.org/10.1016/j.jbusres.2018.06.019
Autor:
Tobias von Rechenberg, Dennis Kundisch
Publikováno v:
Business & Information Systems Engineering. 59:207-222
A natural experiment on a popular German Question & Answer community is used to find out whether the small-area hypothesis applies to user activation by means of a virtual reward in the form of badges. Koo and Fishbach’s small-area hypothesis posit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4c1a80aae5e11ae875dd29b77933c6e
https://doi.org/10.1007/s12599-016-0441-5
https://doi.org/10.1007/s12599-016-0441-5
Publikováno v:
Decision Analysis. 13:153-171
Heath et al. [Heath C, Larrick RP, Wu G (1999) Goals as reference points. Cognitive Psych. 38(1):79–109] propose a prospect theory model for goal behavior. Their analytical model is based on the assumption that goals inherit the main properties of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2201eaaa1be627fcb8ccba30a769d264
https://doi.org/10.1287/deca.2016.0331
https://doi.org/10.1287/deca.2016.0331