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Publikováno v:
Journal of the Academy of Marketing Science.
Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the persuasive consequences of this phenomenon remain unclear. Drawing on emotions as social information (EASI) theory, this research reveals that facial emojis influence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef098cb7e2d54191d6a1d1ec4cd4bf51
https://doi.org/10.1007/s11747-023-00932-8
https://doi.org/10.1007/s11747-023-00932-8
