Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Tina VUKASOVIC"'
THE PLAN OF INTEGRATED MARKETING COMMUNICATION WITH EMPHASIS ON DESIGNING A STRATEGY FOR THE BRAND X
Autor:
Tina VUKASOVIC, Jasna RAJER
Publikováno v:
Modern Management Review, Vol 29, Iss 2, Pp 65-84 (2024)
Purpose: The article discusses the plan of integrated marketing communication with an emphasis on designing a strategy for the brand X. Marketing communication is one of the key elements of strategic marketing, as it has a significant impact on the r
Externí odkaz:
https://doaj.org/article/880e76f017724c30b70f6a83c837b9e8
Autor:
Urska Vidmar, Tina Vukasovic
Publikováno v:
International Journal of Management, Knowledge and Learning, Vol 7, Iss 2, Pp 217-243 (2018)
This paper presents elements for a successful approach to addressing Horizon 2020. Horizon 2020 is the EU programme offering funding for research and innovation projects. Investing in such projects in turn secures a smart, sustainable and inclusiv
Externí odkaz:
https://doaj.org/article/0c7eb0ab88c54981ae3e41c33c7431d0
Autor:
Tina Vukasovic
Publikováno v:
International Journal of Management, Knowledge and Learning, Vol 4, Iss 2, Pp 181-195 (2015)
The aim of the research was to determine consumer perceptions of food products regarding the knowledge about the product’s origin and the potential impact on the sensorical evaluation of other product properties. The research results represent a
Externí odkaz:
https://doaj.org/article/d91c537e94d047779a3be52903f5f293
Autor:
Tina Vukasovic
Publikováno v:
Managing Global Transitions, Vol 13, Iss 1, Pp 75-90 (2015)
The purpose of this study is to establish the key elements of brand equity for international students by exploring existing brand equity theory in its applicability to international higher education (HE). The main objective of this research is
Externí odkaz:
https://doaj.org/article/0298e01fdfd64606988e624387ad01ac
Autor:
Tina Vukasovic, Aleš Lukman
Publikováno v:
Management, Vol 15, Iss 3, Pp 221-233 (2020)
The topic of the paper is the analysis of the factors influencing the buying decision of consumer behaviour when buying fixed telecommunications connections. Telecommunications is an area that deals with the transmission of information between distan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::15d23f63442b3b9c1b6ad1f6f75b482b
https://www.hippocampus.si/ISSN/1854-4231/15.221-233.pdf
https://www.hippocampus.si/ISSN/1854-4231/15.221-233.pdf
Autor:
Tina Vukasovic
Publikováno v:
Management, Vol 15, Iss 1, Pp 29-41 (2020)
Market segmentation and choosing target markets allow companies to distinguish and position their offer and to plan their marketing activities in a manner allowing them to come as close to consumers as possible. A company doing business in a large ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60f4633b24e3f31c1bf6dc757906b91e
https://doi.org/10.26493/1854-4231.15.29-41
https://doi.org/10.26493/1854-4231.15.29-41
Autor:
Tina Vukasovic, Gregor Jagodic
Publikováno v:
Serbian Journal of Engineering Management. 4:39-48
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b84b52240a283015dcfb999d0c857a68
https://doi.org/10.5937/sjem1902039j
https://doi.org/10.5937/sjem1902039j
Autor:
Tina Vukasovic, Gregor Jagodic
The COVID-19 pandemic has changed our daily lives. We have all had to adapt to the so-called “new normality.” In the research, the authors focused on checking recent changes in buying habits of consumers purchasing sports and leisure products. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a41f5774607b44e46b818ef663544d9
https://doi.org/10.4018/978-1-7998-6780-7.ch005
https://doi.org/10.4018/978-1-7998-6780-7.ch005
Publikováno v:
Management, Vol 13, Iss 1, Pp 19-31 (2018)
Management (Spletna izd.)
Management (Spletna izd.)
Vocational education tends to offer not only theoretical knowledge but also mostly practical skills and experience in the specific educational field. The school permanently looks for innovative ways of gaining knowledge. The mobile kitchen is one of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::541b95dd20d32e9c4999a8b14a8446f0
http://www.hippocampus.si/ISSN/1854-4231/13.19-31.pdf
http://www.hippocampus.si/ISSN/1854-4231/13.19-31.pdf
Autor:
Tina Vukasović, Klemen Očko
Publikováno v:
International Journal of Management, Knowledge and Learning, Vol 13 (2024)
Purpose: The research explores the role of digital marketing and its tools in tourism, including a case study of a hotel. The first part of the paper focuses on the theoretical background, describing different tools that are used in the industry and
Externí odkaz:
https://doaj.org/article/53cfcc61d5a74a1b8f8af6e9daa1037c