Zobrazeno 1 - 10
of 73
pro vyhledávání: '"Tina M. Lowrey"'
Publikováno v:
Journal of Marketing Research. 60:NP1-NP18
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de010cde58b7fd3a124898bbbcc5773a
https://doi.org/10.1177/00222437221105028
https://doi.org/10.1177/00222437221105028
Publikováno v:
Journal of Business Research, vol. 146, pp. 84-94
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2a0ecbdee1c780028b3aff33584e823d
https://doi.org/10.1016/j.jbusres.2022.03.050
https://doi.org/10.1016/j.jbusres.2022.03.050
Publikováno v:
Consumer Psychology Review. 5:69-86
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b8fe897208d972d0c107f48e3eb5064
https://doi.org/10.1002/arcp.1077
https://doi.org/10.1002/arcp.1077
Autor:
Klaus Fiedler, Mirta Galesic, Leonel Garcia-Marques, Aparna Labroo, Tina M. Lowrey, Richard D. Morey, Timothy J. Pleskac
Publikováno v:
Perspectives on Psychological Science. 17:3-5
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3030de895c20cf039b24a03b0c6c4fac
https://doi.org/10.1177/17456916211066918
https://doi.org/10.1177/17456916211066918
Publikováno v:
Journal of Consumer Psychology.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::327026c4a0328c45a90244847c6c6cee
https://doi.org/10.1002/jcpy.1318
https://doi.org/10.1002/jcpy.1318
Publikováno v:
Journal of Marketing. 85:101-117
A brand name’s linguistic characteristics convey brand qualities independent of the name’s denotative meaning. For instance, name length, sounds, and stress can signal masculine or feminine associations. This research examines the effects of such
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4eb862111587f70cfe531c77e810630f
https://doi.org/10.1177/0022242921993060
https://doi.org/10.1177/0022242921993060
Publikováno v:
Journal of the Association for Consumer Research. 6:211-222
Our article examines how products are valued differently depending on if the product has a male or female brand representation and if the consumer is male or female. This research extends p...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fea14a87a5f8a7671769ce25c4aa056
https://doi.org/10.1086/713188
https://doi.org/10.1086/713188
Publikováno v:
International Journal of Research in Marketing. 37:572-586
Adults view past experiences as making them happier than material goods, yet products and brands are highly coveted by children, even at young ages. Using a child developmental framework, we reconcile these two perspectives. Across four studies with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d3b87d72ed5d6a0e9be049cd046d776
https://doi.org/10.1016/j.ijresmar.2020.01.004
https://doi.org/10.1016/j.ijresmar.2020.01.004
Publikováno v:
Journal of Consumer Behaviour. 19:339-350
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07ebb423abe25f65720585948fcf8f4c
https://doi.org/10.1002/cb.1810
https://doi.org/10.1002/cb.1810
Autor:
Klaus, Fiedler, Mirta, Galesic, Leonel, Garcia-Marques, Aparna, Labroo, Tina M, Lowrey, Richard D, Morey, Timothy J, Pleskac
Publikováno v:
Perspectives on Psychological Science
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::03cf46825566c6e3cb2617583ddd98d9
https://pubmed.ncbi.nlm.nih.gov/35040391
https://pubmed.ncbi.nlm.nih.gov/35040391