The customers’ perception of privacy in the retail industry when adopting digital transformation

Autor: Phuong Nguyen Hong Huynh, Tin Trung Hoang, Huynh Thi Thuy Phan, Quynh Le Nhu Nguyen

Publikováno v: Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 14, Iss 2, Pp 143-159 (2023)

In the current 4.0 context, digital transformation is a particularly necessary thing for retail businesses in particular or most businesses in general. That’s why a sense of privacy is so important to retailers. This paper focuses on the factors af

Externí odkaz: https://doaj.org/article/58bc39cc75564cf99180dbce5be0203d