Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Tin Hoang Le"'
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the impact of Facebook advertising characteristics on the market’s purchase intention. This study attempts to identify and test key f
Externí odkaz:
https://doaj.org/article/d63eabc76cf94bc18b4d99862cabe272
Publikováno v:
Asian Journal of Business and Accounting. 15:243-279
Manuscript type: Research paper Research aims: This study aims to: 1) determine the factors driving consumers’ attitudes towards Facebook advertisements in Vietnam; 2) examine the impact of genders and Generation Z attitudes towards Facebook advert
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a3a4e78f2146ea7ab700bd769e8814d
https://doi.org/10.22452/ajba.vol15no1.8
https://doi.org/10.22452/ajba.vol15no1.8