Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Timothy J. Gilbride"'
Publikováno v:
International Journal of Research in Marketing. 38:32-49
This study addresses the following question: For a given managerial, firm, and industry setting, which individual metrics are effective for making marketing-mix decisions that improve perceived performance outcomes? We articulate the key managerial t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1c2d93aada6090a9e6e1ebfe22bd39b9
https://doi.org/10.1016/j.ijresmar.2020.08.003
https://doi.org/10.1016/j.ijresmar.2020.08.003
Autor:
Utpal M. Dholakia, Timothy J. Gilbride, Koert van Ittersum, Leonard Lee, Tim Böttger, Barbara E. Kahn, J. Jeffrey Inman, Ajay Kalra, Jennifer Argo, Leigh McAlister, Lehman, Claire I. Tsai, Venkatesh Shankar
Publikováno v:
Journal of the Association of Consumer Research, 3(3), 277-293. The University of Chicago Press
We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer and marketing research and taking into account the evolving retailing landscape characterized by significant knowledge, lifestyle, technological, an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c6eab30f3d11472a4c620f895fe84118
https://research.rug.nl/en/publications/5520f017-d8e8-41f3-af2a-1a2806707c05
https://research.rug.nl/en/publications/5520f017-d8e8-41f3-af2a-1a2806707c05
Publikováno v:
Journal of Retailing. 92:470-485
© 2016 New York University This research extends information display board methods, currently employed to study information processing patterns in laboratory settings, to a field based setting that also yields managerially useful estimates of market
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c8e447e758deb4c5aebda4a6843619e3
https://doi.org/10.1016/j.jretai.2016.07.002
https://doi.org/10.1016/j.jretai.2016.07.002
Publikováno v:
Journal of Marketing. 79:57-73
The recent surge in the importance of shopper marketing has led to an increased need to understand the drivers of unplanned purchases. The authors address this issue by examining how elements of the current shopping trip (e.g., lagged unplanned purch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5f910819f5771a563c484d0a9e9b19c
https://doi.org/10.1509/jm.13.0286
https://doi.org/10.1509/jm.13.0286
Autor:
Ajay Kalra, Utpal M. Dholakia, Barbara E. Kahn, Donald R. Lehmann, Leigh McAlister, Koert van Ittersum, Leonard Lee, Claire I. Tsai, J. Jeffrey Inman, Jennifer Argo, Venkatesh Shankar, Tim M. Boettger, Timothy J. Gilbride
Publikováno v:
SSRN Electronic Journal.
We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer research and marketing research. We also take into account the evolving retailing landscape, characterized by significant knowledge, lifestyle, tech
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9208c0e5fef49136bc08954ff823e695
https://doi.org/10.2139/ssrn.3093999
https://doi.org/10.2139/ssrn.3093999
Publikováno v:
Marketing Science. 30:686-701
Marketing expenditures in the form of pricing, product development, promotion, and channel development are made to maximize profits. A challenge in evaluating the effectiveness of these expenditures is that decisions such as whether to lower prices o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17ad25113b252a04bfc2bf25eeef010a
Autor:
Peter Lenk, Timothy J. Gilbride
Publikováno v:
Journal of Marketing Research. 47:896-909
Analysts fitting a hierarchical Bayesian model must specify the distribution of heterogeneity. There are several distributions to choose from, including the multivariate normal, mixture of normals, Dirichlet processes priors, and so forth. Although s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fc2b23667af0bf29ebb829ed60eb65b
https://doi.org/10.1509/jmkr.47.5.896
https://doi.org/10.1509/jmkr.47.5.896
Publikováno v:
Journal of Marketing. 74:93-106
This research examines how school administrators can motivate children to make more healthful food choices using incentives, pledges, and competitions as interventions. A six-month field study was conducted across 55 elementary and middle schools, an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3631abb57db595a196ef10044fed1566
https://doi.org/10.1509/jmkg.74.3.093
https://doi.org/10.1509/jmkg.74.3.093
Publikováno v:
Marketing Science. 27:995-1011
Choice-based conjoint analysis is a popular marketing research technique to learn about consumers' preferences and to make market share forecasts under various scenarios for product offerings. Managers expect these forecasts to be “realistic” in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c449e22a4a5b313a0e31fd49aba11fe4
https://doi.org/10.1287/mksc.1080.0369
https://doi.org/10.1287/mksc.1080.0369
Publikováno v:
Marketing Letters. 19:125-139
In mixed price bundling, the consumer has the choice of buying the individual products separately, as part of a bundle with a discounted price, or not purchasing them at all. Framing effects refer to how the price of the bundle is presented to the co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02e4b2901c618850410ba8835f8ad8c6
https://doi.org/10.1007/s11002-007-9030-1
https://doi.org/10.1007/s11002-007-9030-1