Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Timm F. Wagner"'
Publikováno v:
Journal of Manufacturing Technology Management. 33:827-849
PurposeRecent technological and social changes have challenged manufacturing firms to remain competitive in increasingly dynamic markets. A way of facing these challenges is to foster organizational structures that encourage creativity. Although the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f6d7ea2a81b8d0ee1b8ae0c29084316
https://doi.org/10.1108/jmtm-10-2020-0423
https://doi.org/10.1108/jmtm-10-2020-0423
Publikováno v:
European Journal of Innovation Management. 24:1210-1232
PurposeAutonomous technologies represent an increasingly important, but at the same time controversial technological field with enormous potential. From a consumer perspective, however, the growing autonomy of technologies might result in a perceived
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66a6b6d57bae22d2867c7d97ef6a0ceb
https://doi.org/10.1108/ejim-09-2019-0245
https://doi.org/10.1108/ejim-09-2019-0245
Based on legitimacy and consumer inference theory, we examine when, how, and why past crowdfunding success influences the perceptions and behaviors of consumers. Across five studies (four controlled experiments and one field experiment), our findings
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e772d74c3f4e61a9cd15aa39984ef240
https://opus4.kobv.de/opus4-fau/files/21802/10422587211057025.pdf
https://opus4.kobv.de/opus4-fau/files/21802/10422587211057025.pdf
Autor:
Lukas Maier, Christian V. Baccarella, Timm F. Wagner, Martin Meinel, Tobias Eismann, Kai-Ingo Voigt
Publikováno v:
Journal of Environmental Psychology. 80:101773
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::853f57426001a4f07a62ff864686a1d6
https://doi.org/10.1016/j.jenvp.2022.101773
https://doi.org/10.1016/j.jenvp.2022.101773
Publikováno v:
The Journal of Creative Behavior. 53:546-558
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3be52f370f232e8439edde2e94e24fba
https://doi.org/10.1002/jocb.234
https://doi.org/10.1002/jocb.234
Publikováno v:
European Management Journal. 35:606-616
Social networking sites (SNS) play an increasingly important role in the mix of brands’ marketing communication. A key question for marketing departments, therefore, is how brand posts can be best framed to provoke positive user reactions and inter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92ca46dd9defdadce58d2eabfcdcef6b
https://doi.org/10.1016/j.emj.2017.05.002
https://doi.org/10.1016/j.emj.2017.05.002
Publikováno v:
European Journal of Innovation Management. 20:392-405
Purpose Consumers’ perceptions of new technologies are vital for the adoption of innovations. However, due to the complexity of technological innovations and associated consumer concerns, marketing communications play a crucial role in shaping atti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c0f9ff1f652bb4a0b8d008d82e8d216
https://doi.org/10.1108/ejim-08-2016-0078
https://doi.org/10.1108/ejim-08-2016-0078
Publikováno v:
Lecture Notes in Computer Science ISBN: 9783319915203
HCI (13)
HCI (13)
Online social media plays an important role in the marketing communications mix of many companies. Thus, scholars have recently tried to uncover patterns that have a positive impact on the effectiveness of social media communication, predominantly fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f9a7946c8920ec8da91ff8d4a2c7a62
https://doi.org/10.1007/978-3-319-91521-0_17
https://doi.org/10.1007/978-3-319-91521-0_17
Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::868d3e76a1e5a92bb5277d13d26ef0b3
http://hdl.handle.net/11385/188480
http://hdl.handle.net/11385/188480
Publikováno v:
SSRN Electronic Journal.
Online social media plays an important role in the marketing communications mix of many companies. Thus, scholars have recently tried to uncover patterns that have a positive impact on the effectiveness of social media communication, predominantly fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba5e3d42b3dcf2e61c0adff450febea5
https://doi.org/10.2139/ssrn.3219713
https://doi.org/10.2139/ssrn.3219713