Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Timir Bhose"'
Autor:
Kari Pauro, Abderrahim Labbi, André Elisseeff, Timir Bhose, Seppo Pöyhönen, Cesar Berrospi, Giuliano Tirenni
Publikováno v:
Marketing Science. 26:553-565
The Customer Equity and Lifetime Management (CELM) solution is based on a decision-support system that offers marketing managers a scientific framework for the optimal planning and budgeting of targeted marketing campaigns to maximize return on marke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::afde76543a0766e0d40d84ca945fd182
https://doi.org/10.1287/mksc.1060.0249
https://doi.org/10.1287/mksc.1060.0249
Autor:
Giuliano Tirenni, Abderrahim Labbi, Cesar Berrospi, André Elisseeff, Timir Bhose, Kari Pauro, Seppo Pöyhönen
Publikováno v:
Marketing Science. 26(4):553-565
The Customer Equity and Lifetime Management (CELM) solution is based on a decision-support system that offers marketing managers a scientific framework for the optimal planning and budgeting of targeted marketing campaigns to maximize return on marke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::8e4b0fadefe191752054e16675bba36e