Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Tim Wulf"'
Publikováno v:
Frontiers in Political Science, Vol 5 (2023)
Externí odkaz:
https://doaj.org/article/53015c59c00c4420a86f148b3be2056b
Autor:
Tim Wulf, Brigitte Naderer
Publikováno v:
Studies in Communication Sciences, Vol 22, Iss 1, Pp 233-250 (2022)
Advertising strategies are constantly changing and today, companies often take a position regarding current social topics in their advertis-ing messages. With two experimental studies using actual ads, we explore how people react to and learn from so
Externí odkaz:
https://doaj.org/article/86605874acee4bfe950d35120bbea9d6
Autor:
Manuel Menke, Tim Wulf
Publikováno v:
Media and Communication, Vol 9, Iss 2, Pp 237-249 (2021)
In recent years, research found that populism employed a new strategy by using nostalgia, a sentimental longing for the past, as a communication tool to persuade citizens to support their political agendas. In populist campaigns, nostalgia is used to
Externí odkaz:
https://doaj.org/article/8d28b0b16d924346bb5aa43dc3dd6b47
Publikováno v:
Studies in Communication, Media, Vol 10, Iss 1, Pp 48-71 (2021)
Societal organizations aim at challenging online extremist messages by counterposing with different narratives such as alternative narratives (one-sided narrative) and counter-narratives (two-sided narratives). The current study examined which type o
Externí odkaz:
https://doaj.org/article/5558572e7ffb4585bd6c3d05be273204
New Formats, New Methods: Computational Approaches as a Way Forward for Media Entertainment Research
Publikováno v:
Media and Communication, Vol 8, Iss 3, Pp 147-152 (2020)
The rise of new technologies and platforms, such as mobile devices and streaming services, has substantially changed the media entertainment landscape and continues to do so. Since its subject of study is changing constantly and rapidly, research on
Externí odkaz:
https://doaj.org/article/f21b3f4297e44d1bb360237b86c253bb
Autor:
Tim Wulf, Matthew Baldwin
Publikováno v:
Studies in Communication, Media, Vol 9, Iss 2, Pp 241-263 (2020)
This research investigates the augmented-reality smartphone game Pokémon Go and proposes that nostalgia is one particular reason for the game’s popularity and success. We propose that nostalgia acts as both a precursor to individuals’ desire to
Externí odkaz:
https://doaj.org/article/5e399c230bff47ab84c18e7ac70f08fb
Publikováno v:
Media and Communication, Vol 7, Iss 4, Pp 166-175 (2019)
Research has repeatedly demonstrated that the use of interactive media is associated with recovery experiences, suggesting that engaging with media can help people to alleviate stress and restore mental and physical resources. Video games, in particu
Externí odkaz:
https://doaj.org/article/ef91bab2bcd642cca07cbe6f1df38145
Publikováno v:
Media and Communication, Vol 6, Iss 2, Pp 60-68 (2018)
This article conceptually integrates research on the experience of nostalgia—defined as a predominantly positive, social, and past-oriented emotion—into the fold of video game research. We emphasize the role of nostalgia as an explanation for con
Externí odkaz:
https://doaj.org/article/46457282844843628e89f9e64449614d
Autor:
Nicholas David Bowman, John Velez, Tim Wulf, Johannes Breuer, Koji Yoshimura, Lindsey Jean Resignato
Publikováno v:
Psychology of Popular Media. 12:147-158
Publikováno v:
Simulation & Gaming. 53:423-445
IntroductionExisting research has focused on sex and gender to explain video games playing motivations and enjoyment. This study investigated gender traits and sexual orientation to further explain why people play games and what leads to gaming enjoy