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pro vyhledávání: '"Tiffany Perkins-Munn"'
Autor:
Tiffany Perkins-Munn, Heather Evans, Alexander Buoye, Dan Rubin, Timothy Keiningham, Lerzan Aksoy
Publikováno v:
Journal of Creating Value. 8:284-305
The purpose of this research is to establish a procedure for identifying the distinct key drivers of relative satisfaction for customer segments defined in terms of value. A survey approach was used to elicit 3,793 brand ratings from 693 customers wh
Publikováno v:
Managing Service Quality: An International Journal. 15:172-181
PurposeMany researches have proposed a virtuous chain of effects from improved customer satisfaction to profits. In particular, satisfaction is thought to improve share‐of‐spending, which in turn leads to higher customer revenue and customer prof
Autor:
Tiffany Perkins-Munn, Michelle Fine, Yasser Arafat Payne, April Burns, Lori Chajet, Janice. Bloom, Monique Guishard, María Elena Torre
Publikováno v:
Teachers College Record: The Voice of Scholarship in Education. 107:496-528
This article reports on the extensive qualitative and quantitative findings of a multi-method participatory study designed to assess urban and suburban youths’ experiences of racial/class justice or injustice in their schools and throughout the nat
Publikováno v:
Journal of Service Research. 7:245-256
Share of wallet is a concept that is growing in popularity among satisfaction researchers. There is no empirical research, however, examining the relationship between satisfaction, retention, and share of wallet. This is largely the result of the inh
Publikováno v:
Journal of Service Research. 6:37-50
Research has found that customer satisfaction is positively related to repurchase intention, actual repurchase, market share, and word of mouth. There is growing recognition among managers of the importance of measuring the share of business a custom
Publikováno v:
Managing Service Quality. 2005, Vol. 15 Issue 2, p172-181. 10p.