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Publikováno v:
Journal of Business & Economics Research (JBER). 3
The purpose of this paper is to discuss the importance of Activity-Based Costing to successful Customer Relationship Management. The value a customer adds to a company through customer loyalty, using Customer Profitability Analysis.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16f190f9f59097e1b95fb70af52bf9dd
https://doi.org/10.19030/jber.v3i3.2754
https://doi.org/10.19030/jber.v3i3.2754
