Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Tiemo Thiess"'
Publikováno v:
Journal of Strategic Information Systems. 31(3)
Advancements in artificial intelligence (AI) technologies are rapidly changing the competitive landscape. In the search for an appropriate strategic response, firms are currently engaging in a large variety of AI projects. However, recent studies sug
Autor:
Tiemo Thiess, Oliver Müller
Publikováno v:
Lecture Notes in Business Information Processing ISBN: 9783030611392
BIR
BIR
In the wake of servitization and increased aftersales competition, original equipment manufacturers (OEMs) begin to change their pricing strategies from traditional cost-based to value-based pricing. As value-based pricing is much more individualized
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68dc16288a7ba2cb636088f9926d7bd7
https://doi.org/10.1007/978-3-030-61140-8_13
https://doi.org/10.1007/978-3-030-61140-8_13
Autor:
Tiemo Thiess, Oliver Müller
Publikováno v:
Progress in IS ISBN: 9783030467807
To react to new market dynamics, OEM, one of the largest marine equipment manufacturers in the world, was facing the task of transforming its aftersales business from key-account-manager-driven sales processes to more proactive and customer-centric p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff95ec1d9b48f064a03dbc4278548109
https://doi.org/10.1007/978-3-030-46781-4_12
https://doi.org/10.1007/978-3-030-46781-4_12